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Job Information

Philips CRM Conversion Specialist in Guildford, United Kingdom


In this role, you will have the opportunity to be responsible for the optimisation of CRM registrations from app downloads. The CRM Conversion Specialist’s primary responsibility is to improve the conversion rate of users who opt-in to the CRM program after downloading the app. This is done through optimising and A/B testing all in-app elements. Touching on data analytics, design, in-app features, pop-ups, notifications, content, app development etc. This role is a combination of managing and creating new in-app assets (design and content), setting up A/B tests, and analysing data, in order to improve the overall CRM opt-in rate, whilst maintaining user satisfaction.

Keywords: A self-starter and quick learner, a data-driven, success focused, fast-paced, highly motivated entrepreneurial person with a good eye for UI/UX. It is a fixed term contract, which ends on 31/12/2020.

You are responsible for

  • Drive forward the success of the CRM registrations

  • Understand and contribute to the user onboarding vision

  • Write clear and concise user stories, development briefs, and requirements, prioritizing development items to align with the CRM optimisation roadmap.

  • Work closely with the digital producer to ensure timely delivery, and coordinate CRM related App-updates across teams.

  • Work closely with cross-functional teams of leaders, designers, analysts, customer support teams, engineers and testers to ensure delivery against CRM conversion goals

  • Effectively brief the design team regarding new asset creation and communicate conceptual ideas, design rationale and the specifics of user-centered design process to product.

  • Create prototype designs using Sketch

  • Explore several design solutions and validate the right solution with prototypes, usability testing and customer research

  • Execute a project roadmap based on CRM objectives, customer feedback and business analytics, collaborating with internal stakeholders to phase in CRM optimisation in the apps

  • Remove roadblocks and clearly understand dependencies for successful delivery based on organised planning.

  • Data-driven approach to optimisation and change so we know (not think) the work we do is a success.

  • A focus on solving clear problems through objective data that improve user experience or fulfil business goals.

  • A positive relationship with “failure”, using it as an opportunity to move closer to optimal performance.

  • Build and maintain relationships across teams and individuals (critical in cross-discipline project management with shared objectives).

  • Monitor conversion rates and proactively identify opportunities for onboarding and CRM improvements (using all available data points).

  • Identify risks, issues, and problems and escalate as appropriate, proposing mitigation plans to overcome obstacles.

  • Works directly with development team to determine most efficient approach to asset creation and implementation.

You are part of Pregnancy+/Baby+ team for Mother & Childcare business in the Market UK & Ireland. You will be closely working with digital marketing professionals in the team.

You are reporting to Business Category Leader Pregnancy+/Baby+ directly.

To succeed in this role, you should have the following skills and experience

  • BA/BS in Computer Science, Engineering, Product Design, Business or a related field

  • Strong project management skills and an understanding of the digital space; including experience with mobile app or web development, information architecture, and release processes

  • Experience working in data-driven, “problem-first”, environments where objective performance drives the choices made (alongside Analysts)

  • Experience with iOS and/or Android platforms or CRM programs

The following skills and experience would be a plus

  • Solid understanding of user-centered design principles and data-driven design strategies for mobile applications

  • Strong passion for design and a thirst to blend intuitive UI with progressive technology

  • Experience with Sketch or Photoshop

  • Experience with agile development methodologies

  • Experience managing test phases to ensure functional product quality

In return, we offer you

A Base Salary between £38,000 to £40,000 depends on the experience. Base Salary is one element of the overall Total Reward Package at Philips therefore the actual annual compensation is competitive and depends on skills and performance, including quarterly sales incentive and annual sales incentive. A TA Consultant will be able to outline further the benefits of a career at Philips

A path to further career development in Philips, you will be the direct customer interface managing some of our most important relationships. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities. Furthermore, Philips University is available to all employees for learning and development opportunities.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website. Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .

Equal opportunities

Philips are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.

Should you require any reasonable adjustments to enable your participation in the interview process, please advise us of this upon application.

Please apply on-line – Good Luck!

Recruitment agencies: we are fortunate enough to receive lots of fantastic applications for our brand, however when we use agencies we have a PSL in place so please do not contact hiring managers or the recruitment team directly. Unfortunately we are not able to respond to you and cannot accept speculative CV’s as way of introduction.