Philips D2C - Marketing Manager - Sleep and Respiratory Care in Guildford, United Kingdom

You will be responsible for building, implementing and monitoring the marketing strategy for new business channels for SRC. This will include:

  • Development and activation of all online channels.

  • Development of pharmacy strategy.

  • Development of direct to consumer marketing across Sleep, Healthy Sleep & Asthma categories.

  • Classic product marketing for the RDD category including B2C and B2B.

To be able to create solutions to drive the business you will need to work closely with:

  • Key SRC stakeholders at a market and business level.

  • Broader PH business for experience and channel management.

  • M20 and UK BCD for assets and activation support.

  • Key customers within the NHS

  • Global brand and communications teams.

You will need to be numerate, analytical, demonstrate negotiation skills and be able to show conviction in your plans. You will need to have had at least 5 years marketing in a consumer environment including understanding retailers on and offline.

n this role, you have the opportunity to drive a completely new strategy for our Sleep and Respiratory care business, through direct to consumer and retailer channels.

The Marketing Manager will be responsible for engaging in the direct to consumer space for the first time for both diagnosed and undiagnosed patients. This role predominantly focuses on our sleep category.

This role is a 12 month fixed term contract and will be based from our Guildford office 4 days a week with 1 day at our Chichester site.

You are responsible for

  • Development and activation of all online channels.

  • Development of pharmacy strategy.

  • Development of direct to consumer marketing across Sleep, Healthy Sleep & Asthma categories.

  • Classic product marketing for the Respiratory Drug Delivery category including B2C and B2B.

  • Business and brand management of the Channel, working with Business Group to agree short, medium and long term marketing strategy

  • Leads Category in the market, responsible for the P&L and market share through effective optimisation of the marketing mix

  • Generates consumer demand for Philips’ products within the direct to consumer and retail channel

  • Champions Channel strategy and understanding across wider business (Sales, Trade Marketing, Operations, Consumer Care)

  • Build brand equity; own brand look & feel within the respective category

  • Leverage internal relationships across the wider Personal Health business to open up opportunities with retailers

You are a part of a team of talented marketers who are passionate about providing solutions that lead to healthier patients, healthier practices, and healthier businesses.

Our headquarters are based in Guildford where we operate an agile working environment in this office. https://www.linkedin.com/pulse/philips-goes-agile-louise-moore?trk=pulse_spock-articles

To succeed in this role, you should have the following skills and experience

  • Professional knowledge of marketing strategy and planning within the D2C space

  • Ability to understand and manage a full Profit & Loss account

  • Understanding of consumer motivations & insights

  • Business case development experience

  • Influencing, stakeholder management and analytical skills

  • Works with and manages relationships with external agencies

  • Experience in campaign development, planning and delivery

  • Managing projects for multiple initiatives within own category

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .

Recruitment agencies : we are fortunate enough to receive lots of fantastic applications for our brand, however when we use agencies we have a PSL in place so please do not contact hiring managers or the recruitment team directly. Unfortunately we are not able to respond to you and cannot accept speculative CV’s as way of introduction.