In this role, you have the opportunity to
The Performance Marketing Executive is part of the Brand, Communications, Digital and Events team reporting into the Performance Marketing Manager for the UK&I. You will be part of a dynamic team and you will have close interaction with the Campaign & Media, Marketing and Sales teams to create a test-to-invest efficient search marketing model.
You are responsible for
Day-to-day running of Search Engine Optimisation (SEO) and Pay Per Click (PPC) channels, including deployment of Performance Marketing Strategy as defined by the Performance Marketing Manager
Optimise to (Return on Advertising Spend) ROAS and monitor budgets and search performance against targets
Maximise visibility, rank, (Click Through Rate) CTR and site conversion
Support web team with end-to-end A/B tests to increase effectiveness of campaigns
Analyse data and proposals for improvement of the customer decision journey and conversion
Conduct keyword analysis and share best practice between channels (SEO & PPC)
Weekly and monthly reporting of KPIs to the business, ensuring continuation of high performance
Identify future opportunities within search, support the Performance Marketing Manager to create an end-to-end testing plan that will optimise performance
You are a part of
Philips challenges you to use your digital, marketing and analytical skills to create growth for our business. You are part of a team responsible for the execution of the HealthTech performance marketing strategy, its primary goal to generate revenue growth, build strong customer loyalty and take the Philips performance channels to the next level.
To succeed in this role, you should have the following skills and experience
Previous experience in Search marketing (PPC & SEO), with a proven track record in reducing CPC and increasing ROAS
Excellent analytical skills, with the ability to interrogate data and utilise learnings for optimisation
Experience working with Adobe Analytics, DoubleClick Campaign Manager and Google Ads
Hands-on experience managing both PPC & SEO channels
Experience in driving traffic and understanding of various digital buying methods (i.e. CPC, CPA)
Demonstrable experience of campaign optimisation and A/B or Multivariate Testing (MVT) testing
Excellent communication skills able to influence others, with a strong customer focus
Strong in internal and external stakeholder management
Agency management experience desirable, but not essential
Fluent in English
In return, we offer you
A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities. Furthermore, Philips University is available to all employees for learning and development opportunities
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .