Our transformation into a customer-centric solutions company is gathering momentum. The Philips ExCo is committed to investing into solutions, which meet our customer’s needs to boost growth and secure the long-term future of the company. The UK market is one of the leading markets in Solutions with a growing portfolio and an increasing number of customer partnerships in place.
In this role, you have the opportunity to take ownership and driving the marketing strategy for the Solutions business in the UK, as well as collaborating with global colleagues and helping shape the future strategy of Philips.
As the Marketing Manager you will plan and implement the marketing strategy for your business area, through market insights, strategy creation, empowered marketing planning, execution and budget management.
A key part of your role will also be supporting the Solutions team with launching new propositions to market, including customer segmentation, competitor research and sales enablement.
You will also be responsible for creating and executing a joint marketing strategy with our existing Managed Service customers, as per contractual commitments.
Your specific areas of responsibility include:
Shaping the Solutions strategy
Lead marketing planning activities including the development of the marketing strategy, prioritization of budget and resources, and liaison with key stakeholders.
In collaboration with the Head of Solutions, lead the annual business planning process (BMCs) across Solutions business
You will work with the Solutions team on launching new propositions to the market, building and localizing value propositions, driving customer segmentation and targeting approach and jointly developing the sales strategy & route to market with relevant business owners
Marketing planning and execution
Providing dedicated focus and ownership of local marketing plans for the Solutions business across UK&I
You will work closely with the marketing, sales and business teams to deliver activity that aligns to our business objectives and helps reach our financial targets for the year
Build bespoke engagement strategy and assets for key projects in collaboration with sales
Lead the development of a KOL programme for the Solutions business
You will be responsible for creating joint communications plans with our existing MS customers, working closely with Operations Managers, ensure customer satisfaction, while building a pool of Philips KOLs
Create coherent communications narrative, across the Solutions portfolio in the UK, building on existing tools and global developments
Maintain and optimize website for Solutions, based on new portfolio additions and data insights
Local marketing activation planning; creating and executing always-on and burst campaigns (aligned with the strategy and budget) to run throughout the year, work with the Marketing Lead and wider marketing team to ensure these compliment the overall health systems strategy
You will own the budget and track against set KPI’s, with delivery of pre-agreed annual KPIs
You will have responsibility for bespoke projects, including planning, timing, budgeting, and oversight of projects to ensure successful implementation.
Act as a brand ambassador, ensuring the corporate identity and brand behaviours are correctly presented in all activities
Lead the planning for quarterly Solutions team meetings, to ensure engagement and best practice sharing
Day-to-day management of Junior Marketing Executive
You are a part of the Solutions Leadership Team and help shape the healthcare strategy within Philips, as well have influence over the global Solutions strategy. You will also be part of the wider UK&I marketing team, working with a dynamic group of marketers, to drive MROI. Working with local and global colleagues, this role offers excellent exposure to the wider Philips business and in turn progression opportunities both locally and internationally. You will report into the Head of Solutions and this role is based in our Guildford office where we have an agile working environment.
To succeed in this role, you should have the following skills and experience
B2B marketing experience, ideally with experience in a services or solutions oriented businesses.
Excellent program, project and time management and execution skills, with the ability to prioritize and meet deadlines
Ability to think strategically and translate data insights into actionable strategies for the business
Strong analytical skills
Self-starter, who is able to work independently and engage relevant stakeholders where appropriate to drive results
Ability to translate business strategy, product features and customer insights into winning value propositions
Developing and executing multi-modality marketing strategies, ideally within the healthcare sector, or if not similar B2B environment
Commercially-minded marketer that can apply this thinking creatively
Strong collaboration and influencing skills with the ability to form relationships and work successfully in a diverse environment
Budget management and ability to prioritise and maximise marketing investments based on expected results
Strong ability in terms of attention to detail, organisation & interpersonal skills
Stakeholder management in a large organization
In return, we offer you
A path towards your most rewarding career. Philips is growing its health systems business UK wide. Succeeding in this exciting and dynamic marketing role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities. Furthermore, Philips University is available to all employees for learning and development opportunities.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at https://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video at https://youtu.be/ocnMFp1JBuM .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at https://www.careers.philips.com/professional/global/en/workingatphilips on our career website, where you can read stories from our employee blog at https://www.careers.philips.com/global/en/blog . Once there,you can also learn about our recruitment process at https://www.careers.philips.com/global/en/recruitmentprocess , or find answers to some of the frequently asked questions at https://www.careers.philips.com/global/en/faq .