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Philips Category Marketing Manager in Gurgaon, India

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About the Organization

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands , the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics , as well as in consumer health . Philips' health technology portfolio generated 2018 sales of EUR 18.1 billion and employs approximately 77,000 employees with sales and services in more than 100 countries.

Philips India Limited is a subsidiary of Royal Philips of the Netherlands, focused on improving people’s lives through meaningful innovation in the areas of Health Care and Personal Health . Philips has strong Brand Equity and recognized amongst most Innovative Companies globally growing better than industry and gaining market shares across categories.

Some of the Awards/accolades that Philips has been conferred with:

  • Fortune India’s most admired companies in Consumer Durables 2018

  • Philips Enters Limca Book of Records in 2014 under Perfect Care

  • Frost & Sullivan Award 2014: Growth Excellence Leadership in Kitchen & Small Appliances Segment

  • Consumer Choice Award: Philips Trimmer QT4005 won in Best Personal Care Product Category

  • Voice of Customer Award 2014– Best Brand in Food Processors

  • Travel’s Choice 2014: Hair Dryer

Job Title: Category Marketing Manager (Home Care) Philips Personal Health

Job location: Gurgaon, NCR

Reports to: Business Head

You are responsible for

  • Creating & Executing the annual marketing plan for the year to achieve the target primary sales value for the year

  • Messaging strategy by touchpoint

  • Asset & Content creation for ATL plans

  • Consumer & Customer Activation

  • Digital strategy, asset creation, content calendar, execution & KPI achievement

  • E-commerce platform content creation/optimization

  • E-commerce marketing performance

  • Develop communication briefs in line with agreed communication objectives & drive execution in close co-ordination with multiple internal & external partners

  • Assess market potential & create business cases for new launches from the global portfolio. Alignment of these launches with the global team as well as actual launch, its activation & performance is his/her responsibility

  • Data analysis including primary, secondary & tertiary sales data to identify trends & take action to correct &/or improve current performance

  • Inventory management by assisting in accurate demand forecasting & mix management to drive company inventory holding within prescribed limit

  • Drive & Grow business in stores with tertiary sales investments (assets, in-store promoters)

To succeed in this role, you should have the following skills and experience

  • 6+ years of strong experience in Brand Marketing. Experience of working with a brand that has grown dramatically is a plus. With strong foundation is sales and distribution management (Ideally from Telecom, Consumer durable industry)

  • Strong commercial acumen. You need to be able to make calculations & business decisions without having to refer to a laptop always.

  • Keen creative sensibility. Need to be able to appreciate the difference between the role of each medium & consumers interaction with it to be able to create impactful interventions.

  • Excellent Communications skills, Presentation skills

  • MBA/PGDM – Marketing is preferred. However, proven creative prowess & hunger to grow fast can make up for the last of a formal MBA.

  • A strong passion to scale up & grow. You need to have the ability to think beyond historically forecasted growth models & motivate yourself & your team to aim for & achieve never before growths.

  • Entrepreneurial mindset, hand on approach & the ability to reach beyond the JD & do what needs to be done to get to the goal.

  • Ability to handle independently & work with multiple stakeholders (internal) as well as agency partners

  • Open to traveling

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