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Job Information

Philips Marketing Leader / Senior Manager in Ho Chi Minh City, Vietnam


Role Overview/Purpose:

  • Performs as marketing function leader, leading a group of marketing managers.a) To develop and execute business plan to deliver target P&Lb) Define and execute holistic marketing plan to establish positioning that drives sustainable and competitive advantagec) Provides multi-functional leadership for internal / external partnersd) Coach to develop her/his team memberse) Contribute to country's strategy, business, organization development as part of country's management team

Key Responsibilities:

1 . Business Management

  • Develop long-term/ short-term business objective and strategy in line with global/ local strategy

  • Manage financial goals and P&L including sales target, budget, profits and lead business forecasting yearly/ quarterly basis

  1. Brand Development
  • Design brand communication strategy/ marketing plan for strengthening brand image and trial

  • Lead development of marketing plan yearly/ quarterly/ monthly basis for revitalizing existing line-up and successfully introducing new product

  • Develop comprehensive launching plans including AD development, PR, Digital, BTL, FMOT and lead excellent executions on time

  • Manage category/ product portfolio by identifying consumer insights, missing proposition and successfully leading new production launching process

  1. Performance Analysis
  • Identifying key business drivers by product range/ channels and develop intervention plans if needed based on the result of business performance review

  • Assess business performance daily/ weekly/ quarterly basis by analyzing shipment result, demand, sell-out, market share data and ROI

  1. Engage Business Partners
  • Enable global partners to obtain the agreement on local team’s business strategy/ new product launching plan on time

  • Lead internal team (Cross Functional team) for design effective go-to-market strategy, shopper engagement plan and promotion calendars

  • Lead external team (ATL, BTL agency) to submit concrete key deliverables, MKT plan by clearly clarifying expectations and providing business directions

  1. Manage and develop his/her people
  • Coach to develop foundational marketing and biz management skill

  • Motivate direct report and multi-functional team to deliver exceptional results

  • Lead overall marketing department's competency development.

Minimum Requirements:

• Bachelor's degree or above and 15+ years of professional experience

• Knowledge and understanding of B2C business model, retail channel and consumer communication

• Proven track records of people development / coaching experience, and capability building

• Strategic reasoning skills and strong leadership skills

• Excellent written and verbal communication skills in both Vietnamese and English

• Experience as leadership / management team member highly preferred

Why should you join Philips?

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