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Philips Marketing Communications Manager in Hong Kong, Hong Kong

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In this role, you have the opportunity to

Join the marketing team of Personal Health Commercial Organization while advancing your career in a dynamic, fast paced and multinational environment of Philips Hong Kong.

You are responsible for

  • Plan and implement impactful and result-driven integrated campaigns that leverage multiple capabilities along the consumer decision journey for building brand awareness and preference

  • Activate multiple digital capabilities and support digital transformation adoption to build comprehensive digital activation strategies, translating business metrics into digital KPIs, and using insights to build engaging digital content

  • Measure and conduct analysis on the performance of digital capabilities and marketing campaigns

  • Plan and implement high impact PR programs and events to increase the brand awareness

  • Develop CRM capabilities and activate campaigns to increase acquisition and engagement effectively

  • Optimize the product presence on media level, develop advertorial and joint promotion program with media, maintain media relationship

  • Define yearly budget and manage cost in the most optimal way to realize deliverables

You are a part of

Key professional talent under Personal Health marketing department, direct report to Head of Marketing, Personal Health of Philips Hong Kong.

To succeed in this role, you should have the following skills and experience

  • Bachelor degree or above, preferably major in Marketing or Digital Communications

  • Minimum 6 years solid experience in marketing communications and proven track record of managing digital marketing campaigns across multiple platforms

  • Solid experience in web content management, implementation of search and social media platforms, and analytic tools

  • Strong communication, interpersonal, presentation & organization skill

  • Excellent team player, self-motivated, responsible, detailed minded, with creative mindset, strategically and commercially minded digital marketer

  • Capable to handle multi-tasks in tight schedule and be able to work under pressure

  • Excellent command in English & Chinese (both written & oral), good command in Mandarin

  • Less experienced high potential applicants will be considered as Assistant Manager, Marketing Communications

In return, we offer you

A path towards your most rewarding career. Philips is one of the best in-class organization which offers you big exposure and long-term career development such as internal transfer and international mobility opportunities.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .

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