In this role, you have the opportunity to
Join the marketing team of Personal Health Commercial Organization while advancing your career in a dynamic, fast paced and multinational environment of Philips Hong Kong.
You are responsible for
Plan and implement impactful and result-driven integrated campaigns that leverage multiple capabilities along the consumer decision journey for building brand awareness and preference
Activate multiple digital capabilities and support digital transformation adoption to build comprehensive digital activation strategies, translating business metrics into digital KPIs, and using insights to build engaging digital content
Measure and conduct analysis on the performance of digital capabilities and marketing campaigns
Plan and implement high impact PR programs and events to increase the brand awareness
Develop CRM capabilities and activate campaigns to increase acquisition and engagement effectively
Optimize the product presence on media level, develop advertorial and joint promotion program with media, maintain media relationship
Define yearly budget and manage cost in the most optimal way to realize deliverables
You are a part of
Key professional talent under Personal Health marketing department, direct report to Head of Marketing, Personal Health of Philips Hong Kong.
To succeed in this role, you should have the following skills and experience
Bachelor degree or above, preferably major in Marketing or Digital Communications
Minimum 6 years solid experience in marketing communications and proven track record of managing digital marketing campaigns across multiple platforms
Solid experience in web content management, implementation of search and social media platforms, and analytic tools
Strong communication, interpersonal, presentation & organization skill
Excellent team player, self-motivated, responsible, detailed minded, with creative mindset, strategically and commercially minded digital marketer
Capable to handle multi-tasks in tight schedule and be able to work under pressure
Excellent command in English & Chinese (both written & oral), good command in Mandarin
Less experienced high potential applicants will be considered as Assistant Manager, Marketing Communications
In return, we offer you
A path towards your most rewarding career. Philips is one of the best in-class organization which offers you big exposure and long-term career development such as internal transfer and international mobility opportunities.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .