In this role, you have the opportunity to:
Digital Marketing is responsible for Campaign performance and analysis, Owned platforms and Trade, CRM Performance, PR & Influencer. Ensuring good deals and an effective cooperative campaigns and achieving the most profitable ROI as possible.
You are responsible for:
Campaign Performance – translation of the Market requirements towards digital programs.
Owned Platforms & Trade – ensuring PDP readiness in .com and key retailers. Rating & Reviews, translation approval.
CRM Performance – Driving number and value of ratings & reviews, drive product registrations and opt-in, drive engagement with install base.
PR & Influencer Digital– Driving influencer marketing activation across a diverse range of channels to generate desire for our brand and traffic towards our platforms.
Analyze the purchasing behavior of the consumer online on the dealers in different digital channels and come up with a solution to increase sales and ROI.
Develop continuous improvement on product’s content and create a new strategy to increase the relevancy on SEM.
Make sure that the digital communication through the year is consistent from what has been expected on results.
To succeed in this role, you should have the following skills and experience:
Bachelor degree in Business Administration, Marketing or related careers with focus on Digital.
Experience at a multi-national brand & marketing company.
Knowledge of Web analytics system- Omniture (Is a plus)
Bilingual in English.
Team player and analytical skills.
Proactive & innovative capabilities
Passion for innovation, digital, technology and Sales.
Based in México (Huixquilucan) will act as a Digital Marketing Analyst for Philip’s Personal Health. This position will report to the Digital Marketing & E-Commerce Manager.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .
Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, protected veteran or marital status.