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Philips Marketing Manager, Kitchen Appliances & Coffee in Istanbul, Turkey


In this role, you have the opportunity to:

Be responsible for implementation of the business strategy for Kitchen Appliances and Coffee in alignment with strategic priorities. As owner of the product strategy & planning process, you will manage the category in line with objectives (sales, profitability, and market share as main KPIs).

You are responsible for

  • Crafting and leading the delivery of locally relevant go-to-market plans, making sure that optimal positioning of the product portfolio is established and continuously looks for opportunities to optimize customers and consumers

  • Launching new products into new and existing channels, ensuring that buy-in and contributions are secured from relevant internal and external stakeholders

  • Together with BG, BU & BMM determining product portfolio for the Markets, setting up and executing road maps for the introduction of new products or updating and the phasing-out of existing products in such a way that an optimal product portfolio is available on the market in time and with low costs of stock

  • Develop sales plans in cooperation with the sales channels and key accounts in order to maximize the support to the sales process and set prices and product positioning and to define sales training and sales support.

  • Cultivating dynamic relationships with local sales, marketing and functional teams and the global category team, as the primary local contact

  • Contributing to the development of new channels, and optimizing existing channel mix, linking to sales plans.

  • Driving consumer loyalty by aligning the necessary resources within the Market

  • Providing business with local insights about markets, competition and trends

You are part of an organization with an incredible diversity of nationalities, skills, backgrounds, functions and challenges. At Philips we have opportunities for graduates as well as experienced professionals in everything from applied research to marketing and sales in over 100 countries. We’re a fascinating company to be part of, with a strong emphasis on cultural awareness, mutual understanding and out-of-the-box thinking.

To succeed in this role, you should have the following skills and experience

  • Degree level education – Either Marketing, Business or Engineering

  • Minimum 5 years of experience in Product Management, Brand Management and/or Trade Marketing in B2C marketing

  • Assessing business opportunities for the launch of new categories and developing business strategies

  • Very good level of English in addition to local language

  • Experience in designing and implementing digital campaigns

  • Supporting and influencing commercial triangle efficiently

  • Highly motivated, dedicated and result oriented

  • Analytical and creative mindset

In return, we offer you

A dynamic position in a challenging, innovative environment with great opportunities for you to explore. As a market-driven company, we’re used to listening to our customers & apply the same thinking to our employees. We offer a competitive salary, outstanding benefits and flexibility in a career with a positive and supportive atmosphere in which to develop your talents further.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

Recruitment process

If you are interested in this opportunity to join us, please upload your resume and motivation letter through the Philips career site- vacancy number 316042.

After a pre-selection process based on your CV, you will be invited for a face-to-face recruitment- and business interviews.