Royal Philips of the Netherlands is a leading health technology company focused on improving people’s health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. The company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips Africa comprises all 54 countries of Africa, from the Cape to Cairo, and from the Atlantic to the Indian Ocean. Philips Africa is headquartered in Johannesburg, South Africa and it has a direct presence in four other African countries, in the cities of Accra, Casablanca, Cairo and Nairobi.
As a Marketing Communications Manager Personal Health Africa you will have the opportunity to manage critical/strategic marketing communication programs/ marketing projects across the African Market. You will make recommendations on marketing communications processes and choices. You will understand and drive the branding efforts of the organization. You will lead communication projects, you may manage the work of multiple agencies and contractors and you will prepare high level internal and external presentations on products and business
You will report to the Head of Marketing Africa Personal Health
You are responsible for:
Translates the marketing strategies & objectives into a yearly marcom plan, specifying required marcom strategies, deliverables and projects,
Brings the positioning to life with integrated campaigns along the CDJ (as defined by marketing) this includes: strategy, planning, messaging development, creative development, content creation and supporting activation including strategic NPI’s value propositions by product managers./validated claims
Guards the brand, in close corporation with marketing colleagues in BGs, marcom managers in markets, and BCD
Content and marketing channels
Responsible for selection, content, execution and presentation across marketing channels:
Provide value and efficiencies for markets through centrally-developed content and campaigns
Campaign and content development and project management for online (together with digital team), PR (with Comms BP), Events, and execute in collaboration with agreed priority markets
Support selection and managed the relationships of the required agencies, agents and vendors, negotiates prices (with GPP support as needed) and is responsible for an optimal briefing and instruction for the MarCom strategy and guidelines for campaigns and projects, within the briefing,
Measurement & Continuous improvement
Defines the yearly MarCom budget, gets it approved and takes care that the budget is used in the most optimal way to realize the deliverables or projects (cost control).
Understand and act on the main drivers for campaign effectiveness and sales in order to drive MROI or minimally measure return on marketing investment.. Includes setting clear campaign KPIs and targets, tracking, optimization and post-campaign reporting.
Collaborates with priority markets to execute (global) integrated campaigns with a laser sharp focus on delivering ROI.
Drive and share learnings across Business and markets and replicate best practices and when appropriate, "globalize" successful local programs
Leads project teams to drive marcom deliverables meeting time, quality and budget requirements; measures results and optimizes as needed to ensure outputs meet marketing objectives.
Provides advanced marketing communications expertise; mentors less-experienced staff with responsibility for their technical development.
Applies marketing and graphic design concepts in creative ways.
Serves as a technical resource to other marketing communications professionals in the field.
Extensive exposure to managing the creative process at a manufacturer or Creative agency. Solid understanding of sales and business processes.
Ability to interact with market segment team and/or business line leaders to interpret and reframe business needs into communications strategies.
Position interacts regularly with other people within and outside the organization in planning, coordinating and executing events and marketing communications.
Gaining cooperation for team members without direct line authority
To succeed in this role, you should have the following skills and experience:
University degree in Marketing, product PR (Bachelor Degree)
5 years + of experience in in communicating with multiple, diverse stakeholder groups, with proven track record in media relations within the FMCG industry
Solid experience gained across the African market is a must
Excellent oral and written skills
Experience in Healthcare or Technology B2C, B2B, B2G Communications strongly preferred.
Agency management experience is a must
In return, we offer you the unique combination of a critical and challenging role and a creative and empowering office environment. You will be actively encouraged to make improvements, establish best in class service and have a direct impact on the success of Philips on a daily basis.
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Only apply for this role if you are a South African Citizen by birth or Naturalization prior to the 27 April 1994.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .