We are in search for a Marketing Manager to join the Philips Personal Health Team!
In this role, you will have the opportunity to:
Utilize your Marketing knowledge and expertise to develop and execute brand-marketing plans while being accountable for key financials and targeted metrics for the personal health division. You will deliver in year plans, growing the top and bottom line to support the strategic ambition.
You are responsible for (but not limited to):
Drive demand generation and ensures that business performance is being delivered according to KPIs such as yearly sales, order intake, market shares, Integral Gross Margin (IGM) through price realization in markets, A&P, Integral Sales Margin (ISM) and marketing ROI
Establishes and assures adherence to budgets, schedules, work plans, and performance requirements
Responsible for the BMC planning and execution, monitors performance, develops and enables execution of corrective actions in the Markets to achieve BMC and AOP-commitments.
Partner with Market Leader and various stakeholders to lead BMC handshake and ongoing performance management against plan with the Markets
Develop local go-to-market strategies (Segmentation, Targeting, Positioning, Portfolio definition, pricing, promotion and channel management) to drive profitable growth, in line with Quality & Regulatory requirements
Build Marketing Planning (18 months rolling) for BU for the Market linked to the BMC, and SPOR
Handled complex issues where analysis of situations or data requires
Lead a cooperative effort among members of multifunctional teams
Contributes to development of new channels (including digital), and optimizing existing channels, linking to sales plans
Provide business with local insights about markets, competition and trends and Marketing Performance Optimization and drives continuous improvements applying LEAN methodologies
Channeling market needs back to Business unit to build global roadmaps that balance local relevance with global efficiency
Provide inputs to the S&OP process as needed
Prepare internal business performance reviews
To succeed in this role, you should have the following skills and experience:
University degree in business, marketing or healthcare
3 + years of related experience in sales, marketing, downstream marketing, product management or related field
MBA strongly preferred
Proven track record in developing and implementing business plans working with the full marketing mix and various distribution channels
Digital marketing (including SEO, web analytics, eCommerce and CRM)
Value proposition generation
Channel management and planning
Problem solving skills
Strong communication and presentation skills
In return, we offer you
A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .
Philips Electronics Ltd is committed to treating all people in a way that allows them to maintain their dignity and independence. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
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