In this role, you have the opportunity to
Be in a pivotal marketing role in the respiratory drug delivery business unit. You will own, create and improve the BMC (business/market combination) plans and ensure that they are realized in their respective geographical regions.
You are responsible for
Partner with Business Leader and lead the BMC handshake and ongoing performance management against plan with the Markets
Ensure business performance is being delivered according to important metrics such as yearly sales, market shares, Integral Gross Margin (IGM) through price realization in markets, A&P, Integral Sales Margin (ISM) and marketing return on investment.
Act as escalation point and advocate with Business for the Markets and vice versa to enable smooth functioning of the BMC and performance against plan
Support Markets with business case development, resources needed to support sales, including aligning Business and Market priorities to deliver against highest impact opportunities
Identify BMC opportunities and resolve shortfalls vs. plan
Support strategic improvements in GTM model (incl. commercial pricing, channel development and selection)
Provide inputs to the Supply and Operational planning process working with our operations teams as needed
Prepare internal business performance reviews
Exchange best in class examples and/or approaches between the region’s markets. Benchmarking with competitions in relevant markets
Act as pivoting element between different functions such as Global Marketing Team, categories, F&A, ISC (Integrated Supply Chain) and Commercial Organization (Marketing, Sales)
Identify, define and initiate additional growth initiatives
You are a part of
The Sleep & Respiratory Care Business Group, a business group of Philips HealthTech. As Sr. Business Marketing Manager, you will be working closely with all our Global Commercial Organizations.
You will report to the Business Leader/General Manager. The team you will join is made of dedicated and professional colleagues who are supporting the commercial organizations in executing business plans and growing our business globally.
Our vision is to work hand-in-hand with our clinical and consumer customers to transform the personalized healthcare market to meet the significant demands caused by the increase of chronic conditions and an aging society. Our mission is to improve the quality of life for consumers and patients through better awareness, diagnosis, treatment, monitoring, and management of their conditions.
To succeed in this role, you should have the following skills and experience
Bachelor’s degree in healthcare, business or engineering discipline; MBA strongly preferred
12+ years in sales, marketing, downstream marketing, product management or related field
Experience in high-tech, healthcare/med-tech solutions businesses, strong preference for experience with consumer medical devices and retail pharmacy channel
Proven track record in developing and implementing business plans working with the full marketing mix and various distribution channels.
Experience in retail (offline and online) / DTC channels and acute care hospital setting as we have a multi-channel approach
Experience in consumer / end user marketing including consumer pricing, engagement and connection with Personal Health if needed
Demonstrated knowledge of marketing processes, strategic planning and budgeting
Experience in all aspects of Marketing including market insights, value proposition generation, pricing, communications, channel management and planning
Demonstrated experience in digital marketing, including SEO, web analytics, eCommerce and CRM
Leadership – experience successfully driving the performance and engagement of Sr. teams while developing talent capability.
Work experience in multinational environment with strong personal communication skills able to inspire, convince and mobilize people
Ability to synthesize market and customer feedback to drive valuable innovations
Demonstrated that you can think conceptually from a broad business perspective taking both strategic as well as operational aspects into consideration.
Expertise delivering complex projects to meet demanding feature, cost, quality and launch targets
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .
It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state and/or local laws. Philips is an equal employment opportunity and affirmative action employer Disability/Veteran.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.