In this role, you have the opportunity to
The Care Pathway Solutions Segment Lead will be fully responsible for driving our new Care Pathway solutions segment, including strategy, execution, marketing activation, customer acquisition, budget, and P&L management.
Develops and executes NA SRC Care Pathway Solutions (Payer) strategy to grow Philips brand in the market and drive revenue and profitability targets for the Care Pathway solutions
Drives transformation in Care Pathway Solutions approach, identifies, and executes required changes in systems, processes and people to enable this go-to-market
Drives and owns Care Pathway Solutions Marketing plan (initiatives/enablers) aligned with Global strategy and local B2B strategy
Shares key insights across the organization to drive product enhancements, future product development, marketing strategy/plan, marketing activation plan, sales plan, proof points, etc.
You are responsible for
Fully manage the P&L for the Care Pathway solutions segment, including sales, gross margin, Program spend, and net profit.
Lead a cross-functional team to accelerate and shape the development of Care Pathway solution that will includes Consulting, devices, services and software solutions
Collaborate with sales and the Business teams to develop the Care Pathway solutions that are compelling to hospitals, ACOs and other holders of risk. The initial focus will be on COPD and Obstructive Sleep Apnea (OSA) solutions
Generate demand for Care Pathway solutions by managing the entire sales funnel for all at-risk entities and driving closure and adoption of our solutions offerings.
Lead the development of a go-to-market strategy for the payer solutions offerings.
Drive a team for prospecting and penetrating the healthcare payer marketplace. In this role, a high emphasis will be placed on a consultative selling skills approach to increase the market presence of our Care Pathway solutions
Produce a strong national database of health payer client relationships
Take a strategic and proactive approach with an existing relationship portfolio and be entrepreneurial with a proven track record in acquiring new business and growth within existing relationships
Drive active relationships, selling across consulting, sales, senior management, external vendors/partners, third party advisors, etc.
Identify cross-sell, up-sell, and service sales in existing installed base to address customer needs
Drive BMC business planning for Care Pathways
You are a part of
The North America Sleep and Respiratory Care business and part of the NA SRC Marketing Leadership team and directly report to the Head of Marketing, NA SRC. You will be in a leading role to drive this change, working across the end-to-end value chain. The role offers an attractive balance of strategic thinking and hands-on activity, allowing you to own and shape new categories and new business segment.
To succeed in this role, you should have the following skills and experience
MBA or Master’s degree required
15+ years in related marketing field preferably in the Healthcare or Payer space
Strong understanding and experience in Fee-For-Service environment and the transition to Value Based Care as well as Population Health Management
Strong ability to segment the payer market in an effort to identify the value pockets and payer need where the NA Sleep & Respiratory Care business can build programs/solutions to provide a unique offering and extract value
Ability to build new payer business models, i.e. at-risk chronic disease management programs to manage high risk patient populations, especially Hospital to Home Care E2E solutions
Strong experience in payer contract negotiations
Deep experience in and across respective healthcare markets and segments
Proven track record building leadership team and leading large marketing organizations
Experience as an integrator in a highly dynamic market and /or matrix organization
Experience with leading a cross functional team
Experience to work in a business with complex market/channel structures
Consistently works with abstract ideas or situations across functional areas of the business. Through assessment of intangible variables, identifies and evaluates fundamental issues, providing strategy and direction for major functional areas.
Requires in depth knowledge of the functional area, business strategies, and the company’s goals.
In return, we offer you
A path towards your most rewarding career. We believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .
It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state and/or local laws. Philips is an equal employment opportunity and affirmative action employer Disability/Veteran.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.