In this role, you have the opportunity to
Own, create and implement BMC plans and go-to-market strategies, and ensure that they are realized within the markets. Responsible for key financial and key enabler metrics of the
BMC plans and NPI launches in the year and growing the top and bottom line in line with strategic ambition. Establishes and assures adherence to budgets, schedules, work plans, and performance requirements.
You are responsible for
Support the development of global Go-To-Market activities associated with New Product Introductions (NPI), such as launch plans, Marketing Communications strategy, sales training, collateral development, and pricing for multiple new product introductions within Computed Tomography (CT) and Advanced Molecular Imaging (AMI).
Develop marketing plans for assigned product launches, including gathering market research, competitive intelligence, and voice of the customer for CT/AMI products.
Partner with key markets to formulate marketing strategies for assigned products, including product positioning, configuration, and pricing to deliver sales, orders, and margin objectives.
Partner with legal and regulatory to ensure compliance of marketing messages/claims.
Demonstrated success with creative marketing/position plans.
Up to 25% travel expected to attend trade shows, sales events, and customer meetings.
May lead a cooperative effort across different domains
Works in multinational environment, good communication skills and ability to inspire, convince and mobilize people.
Demonstrates good judgment in selecting methods/techniques for obtaining solutions and driving results
Think conceptually from a broad business perspective taking both strategic as well as operational aspects into consideration.
Globally fluent, and able to function effectively across culture
Works on complex issues where analysis of situations or data requires an in-depth knowledge of the company.
Able to synthesize market and customer feedback to drive valuable innovations
Works in multinational environment with strong personal communication skills able to inspire, convince and mobilize people
Responsible for the achievement of relevant metrics for the efforts and deliverables, and meeting the goals and objectives
Monitors that applicable Philips processes and best practices are leveraged and consistently implemented.
Ensure adherence to established processes, policies and procedures.
Escalates issues to reporting manager where appropriate
You are a part of
Global Product Marketing team responsible for building strong go-to-market strategies to drive profitability of the Philips CT/AMI Business. Our team manages world-wide downstream marketing of industry first products and best-in-class global product launches to grow market share and innovation leader status.
To succeed in this role, you should have the following skills and experience
Bachelor’s degree or equivalent work experience; MBA and/or PhD desired in related field
5+ yrs related experience in Product Marketing or adjacent fields (e.g. Field Marketing, Clinical Marketing, Marketing Communications)
Ability to synthesize market and customer feedback and existing and new products into solutions; comfortable with making tradeoffs, decisively
Demonstrable communication skills and ability to lead an organization in the development and implementation of Go-to-Market strategies for market leading products/solutions
Experience in high-tech, healthcare/med-tech solutions businesses in B2B environments
Experience in Marketing including market insights, value proposition generation, pricing, communications, channel management and planning
Knowledge of marketing processes, strategic planning and budgeting
Understanding of area of specialization; resolves a wide range of issues in creative ways
High-tech product launch experience (clinical experience a nice to have)
Proven communication skills and ability to influence colleagues
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .
It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state and/or local laws. Philips is an equal employment opportunity and affirmative action employer Disability/Veteran.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.