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Philips Sr. Channel Marketing Manager in Pittsburgh, Pennsylvania


In this role, you have the opportunity to

focus on developing and executing the Payer strategy across the Sleep and Respiratory Care Business. In an effort to continue to adapt to market dynamics and transform to meet the consumer expectation(s), we continue to diversify our channel strategy—build and execute a holistic Omni-Channel strategy with an executable GTM and activation plan. Given this, this position requires the person to be both strategic and tactical in nature with a strong history of success developing GTM strategy and executing plans as well as working cross functionally effectively to drive program success. The ideal candidate will have the ability to work in a dynamic, timeline driven environment, successfully collaborating with various payers (Employers, Payviders, Commercial, Government, etc.)

You are responsible for

  • Strong understanding and experience in Fee-For-Service environment and the transition to Value Based Care as well as Population Health Management

  • Strong ability to segment the payer market in an effort to identify the value pockets and payer need where the SRC business can build programs/solutions to provide a unique offering and extract value

  • Ability to build new payer business models, i.e. at-risk chronic disease management programs to manage high risk patient populations, especially Hospital to Home Care E2E solutions

  • Partner internally and externally (clinical, clinical marketing, healthcare economist, actuary, etc.) to build global Payer strategy and executable marketing and activation plans to drive Payer revenue and increased profitability

  • Partner with cross functional team to execute, operationalize and monetize the Payer strategy and new business/revenue models

  • Build Payer global framework and activation roadmap for markets to access and leverage to drive success

  • Partner with Business Units and the Business Group to ensure product/solution roadmap aligns with Payer needs, etc.

  • Strong experience in payer contract negotiations

  • Ability to coordinate and drive cross-functional teams

  • Active problem solver with passion, with the energy to succeed in a company that is in growth mode

  • Strategic and creative thinker, that develops big, disruptive ideas deeply rooted in payer insights

  • Strong communicator with the ability to manage expectations through both formal and informal communication channels

  • Drive and manage Payer strategy and implementation, providing thought leadership and process improvement for Payer and Omni-channel strategy and implementation

  • Provide analysis and recommendations for Payer partnership risks and potential issues, etc.

  • Strong project management abilities; able to prioritize and manage multiple projects simultaneously under tight time constraints and within budget parameters

  • Experience building and executing strategy and marketing activation plans including but not limited to: segmentation and value proposition creation, marketing content and collateral, positioning and messaging, marketing activation, etc.

  • Manage the Channel Marketing budget and finance process for accurate reporting to business target

  • Identify and support events that strengthen our relationship with our Payer partners

You are a part of

the Sleep and Respiratory Care Channel Innovation team in the Market-to-Order (M2O) organization. The Channel Innovation team is driving an Omni-Channel strategy that includes: DMEs, HCOs and Systems, Payers and e-Commerce.

To succeed in this role, you should have the following skills and experience

  • Bachelor’s degree with 10+ years of Payer experience (MBA a plus)

  • Five plus years’ experience in Payer and Omni-channel commerce

  • Strong experience in building and managing strategic partnerships (experience with CMS, BCBS, United Healthcare, etc.)

  • Experience with partnering with healthcare economist and actuaries to develop new business models, at risk programs

  • Ability to partner to operationalize and monetize Payer strategy and plan

  • Solid strategic marketing planning and tactical execution/activation experience

  • Exceptional leadership skills, interpersonal skills, and relationship management abilities to get things done across a large, complex organizations

  • Drive proactive teamwork and consensus across multiple Payer initiatives

  • Create and execute multiple partner marketing plans simultaneously

  • Ability to think strategic and execute tactically to drive outcome

  • Ability to assess disparate and sophisticated data streams and distill them into meaningful and, ultimately, actionable strategic recommendations

  • Ability to work with multi-national teams, understand and respect cultural diversity and develop messages that help achieve objectives with diverse audiences

  • Deliver on deadlines in a fast paced, changing environment.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at on our career website, where you can read stories from our employee blog at . Once there, you can also learn about our recruitment process at , or find answers to some of the frequently asked questions at .

It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state and/or local laws. Philips is an equal employment opportunity and affirmative action employer Disability/Veteran.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.