Philips Global Marketing Leader - Philips Neuro Business in Pleasanton, California

Global Marketing Leader

Philips Neuro

In this role, you will lead the global downstream marketing activities as well as strategic initiatives for a new startup business, within Philips, called Philips Neuro. This role provides a platform for the global market leader to create measurable impact to sales, market adoption for innovative solutions, and other strategic metrics. This is a global role and will require globally minded leader who will drive impacts to our target markets including US, China, Europe, Japan and India. The Global Marketing Leader will work closely with US and OUS (International) Sales Leaders to generate plans, drive alignment and steward execution to ensure optimal ROI. This is a high visibility role that requires sales and marketing acumen and the ability to build winning execution plans.

Philips Neuro is focused on delivering more definitive diagnoses and better therapy guidance in patients suffering from some of the most challenging and impactful neurologic disorders including Epilepsy, Stroke, TBI, etc. Our business unit is part of the Emerging Business group which acts as a new business incubator inside of the larger Philips HealthTech umbrella. We have an unrelenting focus on driving business growth and innovation from scientific research to clinical solutions.

Your responsibilities as Global Marketing Leader include:

  • Create, implement, and manage key initiatives for strategic marketing for US and OUS (international markets), identify new areas of opportunities, steward and optimize existing programs

  • Build out downstream marketing teams to understand local market dynamics, solution requirements, launch key marketing programs, build KOL relationship globally to evangelize and promote the Philips Neuro solutions.

  • Build KOL relationships and consortiums across target geographies

  • Develop list of target customer segments, key initiatives and how we drive impact for each segments

  • Develop KPIs, measure and monitor the impacts of key marketing initiatives and provide recommendation for future investments

  • Work with outside agencies and other external vendors to jointly scope, manage and deliver initiatives/campaigns when appropriate

  • Continually recommend improvement plans for delivering effective strategic marketing programs We are looking for:

Minimum:

  • Minimum 10+ years of downstream marketing experience

  • Bachelor’s degree and/or equivalent work experience

  • Excellent written and oral communication skills; extremely organized, yet very flexible.

  • Excellent discretion, judgment, tact and diplomacy

  • Strong attention to details and ability to see the big picture

  • Demonstrable understanding of marketing methodologies

  • Dynamic analytical and problem-solving skills

Desired:

  • Master’s Degree in Business Administration or related field

  • Masters in Marketing or related field

  • Sales experience

  • Medical device or healthcare experience

  • Experience working with remote teammates

  • Experience managing and negotiating with external partners (Agents, talent, vendors)

  • Strong analytical and critical thinking skills Our offer An opportunity to work with Philips Neuro, an emerging business unit that is focused on “Better Science, Better Care”. This group will drive the thought leadership for integration of AI and Neuroscience to develop new ways to measure/monitor and treat. It brings world class technologies in High Density EEG, and multimodal analysis with Medical Imaging modalities (i.e., MRI/CT) and delivers solutions that will have a direct impact on patient care. You will be part of a nimble team of highly skilled professionals, who value a great work-life balance Why should you join Philips? Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, and protected veteran or marital status.As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

In this role, you have the opportunity to

Lead the global downstream marketing activities as well as strategic initiatives for a new startup business, within Philips, called Philips Neuro. This role provides a platform for the global market leader to create measurable impact to sales, market adoption for innovative solutions, and other strategic metrics. This is a global role and will require globally minded leader who will drive impacts to our target markets including US, China, Europe, Japan and India

You are responsible for

  • Create, implement, and manage key initiatives for strategic marketing for US and OUS (international markets), identify new areas of opportunities, steward and optimize existing programs

  • Responsible for success of all go to market activities, working closely with the sales organization

  • Build out global downstream marketing teams to understand local market dynamics, solution requirements, launch key marketing programs, build KOL relationship globally to evangelize and promote the Philips Neuro solutions

  • Build high value KOL relationships and consortiums across target geographies

  • Develop list of target customer segments, key initiatives and how we drive impact for each segments

  • Develop KPIs, measure and monitor the impacts of key marketing initiatives and provide recommendation for future investments

  • Work with outside agencies and other external vendors to jointly scope, manage and deliver initiatives/campaigns when appropriate

  • Continually recommend improvement plans for delivering effective strategic marketing programs

  • Manage a team of 8-10 people globally

You are a part of

The Emerging Business group, which acts as a new business incubator inside of the larger Philips HealthTech umbrella. We have an unrelenting focus on driving business growth and innovation from scientific research to clinical solutions. The group has cross-functional team of research, development, product management, commercial sales, field, customer service, quality and regulatory that will deliver new products into both existing and new markets, and will transform the way neurology is today.

The Global Marketing Leader will work closely with US and International Sales Leaders to generate plans, drive alignment and steward execution to ensure optimal ROI. This high visibility role requires sales, marketing acumen, and the ability to build winning execution plans.

Philips Neuro is focusing on delivering diagnoses that are more definitive and better therapy guidance in patients suffering from some of the most challenging and impactful neurologic disorders including Epilepsy, Stroke, TBI, etc. Our business unit is part of the Emerging Business group, which acts as a new business incubator inside of the larger Philips HealthTech umbrella. We have an unrelenting focus on driving business growth and innovation from scientific research to clinical solutions.

To succeed in this role, you should have the following skills and experience

  • Bachelor’s degree and/or equivalent work experience

  • Master’s Degree in Business Administration or related field

  • Minimum 10+ years of downstream marketing experience

  • 3+ years of experience in neurology domain interacting with neurologists or neuro surgeons

  • Demonstrated track record of innovative product launch, driving significant # of leads, and customer enthusiasm of products

  • Track record of exceeded goals and targets planned

  • Excellent written and oral communication skills; extremely organized, yet very flexible.

  • Excellent discretion, judgment, tact and diplomacy

  • Strong attention to details and ability to see the big picture

  • Demonstrable understanding of marketing methodologies

  • Dynamic analytical and problem-solving skills

Desired:

  • Experience working in a start up environment with track record of growing a small business to scale

  • Medical device or healthcare experience

  • Experience working with remote teammates

  • Experience managing and negotiating with external partners (Agents, talent, vendors)

  • Strong analytical and critical thinking skills

In return, we offer you

An opportunity to work with Philips Neuro, an emerging business unit that is focusing on “Better Science, Better Care”. This group will drive the thought leadership for integration of AI and Neuroscience to develop new ways to measure/monitor and treat. It brings world-class technologies in High Density EEG, and multimodal analysis with Medical Imaging modalities (i.e., MRI/CT) and delivers solutions that will have a direct impact on patient care. You will be part of a nimble team of highly skilled professionals, who value a great work-life balance

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .

Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, and protected veteran or marital status.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

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