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Job Information

Philips E-Flagship Store Manager (Consumer - Personal Health) in Seoul, South Korea

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[Key Areas of Responsibilities]

1. Lead develop & launch online store cooperated with APAC team

  • Lead whole process of online store development

  • Time line management for on-time launching

  • Window person communicating with APAC team & development agency

2. Plan & manage online store for delivering KPI

  • Accountable for achieving direct online sales performance targets, conversion ratio and average order value from the website.

  • Deliver the Direct ecommerce plan within the larger Direct to Consumer business plan

  • Develop, plan and execute product sales promotions and oversee onsite pricing tactics

  • Plan & activate CRM program

  • Closely collaborate with the digital marketing managers to identify and explore new opportunities to grow traffic to the direct online store, plan online investments, utilize CRM and track spend throughout the year to ensure shrewd investment

  • Ownership of stock and sell through management, forecasting and planning of (campaign) volumes

3. Deliver the overall onsite (shopper and researcher) experience

  • Relentlessly drive conversion and search optimizations

  • Continuously seek to improve Philips online store, understanding the shopper journey through diligent analytics and testing new propositions

  • Design shopper journeys (page flows) and deliver the content for promotions, new product launches and other onsite experiences.

  • Work with internal support teams to improve the order flow and automation of the back end set up

  • Building and leveraging relationships with marketing, operations, IT and Group teams to ensure excellent execution of all in store and online assets to maximize conversion and return on investment

  • Ensure every activity has a well-planned, timely implementation plan ensuring all parties are well briefed and within budget

4. Analytics, optimization and reporting

  • Weekly reporting of commercial and site metrics performance vs plan and objectives

  • Use data insights to develop rationale to support initiatives, engage relevant stakeholders and aid decision making

  • Support the Category Managers with relevant insights into digital shopper behavior to optimize overall category and marketing strategies

[Qualifications & Desired Characteristics]

  • Experience for company's E-store development & management

  • 5 to 8 years’ experience in eCommerce including strong marketing/sales experiences within direct website management

  • CRM planning & execution experience preferred

  • Experienced in consumer goods industries such as Electronics, personal care, cosmetics and FMCG experience in major brands or on the e-commerce retailer side

  • Search Engine Optimization (SEO), Search engine AD, Social Media, Email marketing skills preferred

  • Ability to leverage insights into a strategic selling story which drives growth.

  • Data savvy – ability to understand and interpret consumer insights through numbers

  • Hands-on experience in both commercial as well as technological drivers of e-commerce, ranging from front end to back end, tools and systems

  • Ability to identify trends and suggest innovative strategies on how to drive online sales

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