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Philips Marketing Manager for Personal Health in Seoul, South Korea


[Key Areas of Responsibilities]

  1. Manage business
  • Develop long-term and short-term business objective and strategy in line with global direction.

  • Manage financial goals and P&L including sales target, budget, profits and lead business forecasting yearly/ quarterly basis.

  • Translates the product roadmap into concrete product specifications for a small product range with known functionality and existing technologies.

  • Design and optimize category/ product portfolio through analyzing business performance and identifying market dynamics, consumer behaviors, and insights.

  • Identify key business drivers and steer the course to build business.

  • Deliver operational excellence collaborating with cross functional team.

  1. Define consumer insights
  • Conduct consumer researches to gain consumer insights and evaluate ideas and assets for steering strategy and marketing plans.
  1. Develop marketing communication strategy and plan, and execute.
  • Develop consumer communication strategy for the category.

  • Develop integrated marketing communication plans and execute working with internal and external partners such as Creative agency, Media agency, PR agency, etc.

  1. Deliver effective internal communication
  • Cooperates with Business Development Manager/Director and Product Managers from global side, who are responsible for global product portfolio and MarCom, and ensure global partners to obtain the agreement on local team’s business strategy/ new product launching plans.

  • Effectively communicate with cross functional team.

[Qualifications & Desired Characteristics]

  • 810 years of professional experience in marketing.

  • Knowledge and understanding of B2C business model, retail channel and consumer communication

  • Strong leadership skills

  • Strategic thinking

  • Excellent written and verbal communication skills in both Korean and English