[Key Areas of Responsibilities]
Develop long-term and short-term business objective and strategy in line with global direction.
Manage financial goals and P&L including sales target, budget, profits and lead business forecasting yearly/ quarterly basis.
Translates the product roadmap into concrete product specifications for a small product range with known functionality and existing technologies.
Design and optimize category/ product portfolio through analyzing business performance and identifying market dynamics, consumer behaviors, and insights.
Identify key business drivers and steer the course to build business.
Deliver operational excellence collaborating with cross functional team.
Develop consumer communication strategy for the category.
Develop integrated marketing communication plans and execute working with internal and external partners such as Creative agency, Media agency, PR agency, etc.
Cooperates with Business Development Manager/Director and Product Managers from global side, who are responsible for global product portfolio and MarCom, and ensure global partners to obtain the agreement on local team’s business strategy/ new product launching plans.
Effectively communicate with cross functional team.
[Qualifications & Desired Characteristics]
810 years of professional experience in marketing.
Knowledge and understanding of B2C business model, retail channel and consumer communication
Strong leadership skills
Excellent written and verbal communication skills in both Korean and English