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Job Information

Philips Activation Manager GarmentCare in Shanghai, China


In this role, you have the opportunity to

  • Build great engagement with GarmentCare consumer by routine communication on own media and new launch and always-on campaign to help drive GarmentCare category penetration in China as No1 leading brand.

You are responsible for

  • Define GC communication strategy together with business marketing.

  • Understand consumer and industry trend, drive awareness and preference of GC.

  • A&P budgeting planning.

  • Lead activation team and external agencies to deliver.

  • Work with consumer marketing and BCC sales and marketing to deliver relevant campaigns and sell out activations. Keep strong relationship and teamwork.

  • Always keep energetic and enthusiasm of delivering new launch campaign and sustain campaigns, engage and leverage BMC BCC resources to maximize sell out

  • Campaign efficiency improvement. And create halo effect on entire category.

  • Deliver M+1 spot plan and M+3 communication calendar every month.

You are a part of

This position reports to GC BMC Lead, responsible for total GarmentCare business and marketing overall, including sell in, sell out, stock, P&L, market share, BMC plan. This position cooperate with business marketing managers, BCC, consumer marketing, etc. and external agencies.

To succeed in this role, you should have the following skills and experience

  • Bachelor degree. Major in marketing, digital background preferred.

  • Experience: 6-8 years of consumer marketing, market share driven activations.

  • Competency and skills:

  • Quick learning and willingness to explore, review, improve.

  • Teamwork spirit, respect matrix team members. Challenge in a constructive way to always strive for improvements.

  • Good at data mining, analysis, tracking, etc.

  • Master in understanding and expression, to make sure understand target audience, customers, and management teams.

  • Fluent English & Mandarin

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;

  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;