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Job Information

Philips Activation Manager in Shanghai, China


In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

You are responsible for

Manages top and bottom line of the CO for the BG/category

  • Ensures BG/category sales, IGM and ISM targets are met in CO – is a link between Commercial function and BG/category, and manages SKU portfolio/rationalization/PWF/supply/stock

  • Initiates corrective actions where necessary

Runs the business planning cycle of the CO for the BG/ category

  • Creates and executes BMC and CO LMAP (in line with BG marketing strategy, covering relevant categories, incl. A&P).

  • Drives One Page Strategy translated into specific account plans

  • Responsible for local Demand Plan (AOP, RoFo and SIOP) for BG/ category

  • Drives effective business planning to achieve better execution and results

  • Translate together with Sales and Integrated Marketing Communication annual business plans into Quarterly and Monthly activity/account plans.

  • Drives optimal working of commercial triangle (Marketing – Integrated Marketing Communication – Sales)

  • Deploy best in class marketing analysis (mkt share analysis, competition analysis ….) and define fact based corrective action based on analysis.

Owns the local market introduction process per proposition

  • Develops and executes proposition activation plans (incl. A&P/Margin) in line with category guidelines

  • Owns CO activation budget for the BG/category (A&P/Margin)

  • Supports account team planning where required

Acts as prime interface to BG/category Marketing Managers

  • Tracks sales, market shares and margins. Responsible for GFK analysis of own market

  • Drives and shares local market insights (incl. marketing effectiveness), requirements for BG/category, and activation best practices

  • Functions as lead country on certain initiatives by providing direct input to category

You are a part of

  • The Garment Care marketing team, the domestics appliance category within Philips Personal Health portfolio. You will report to Senior Garment Care Marketing Manager and collaborate with many other teams including Trade Marketing, Digital marketing, PR, E-commerce, Sales, Finance etc.,

To succeed in this role, you should have the following skills and experience

  • Minimum 7+ years of experience in marketing role with a proven track record on delivering top- and bottom-line business results

  • University degree with Business/ Strategic Marketing direction

  • Experience with marketing activation, and strong understanding of consumer motivations and insights

  • A solid understanding of digital marketing, CRM and e-commerce. Is able to demonstrate understanding of digital landscape and multi-channel environment.

  • Ability to understand and manage a full Profit & Loss account.

  • A driven, solution-oriented, analytical candidate, who is a quick decision-maker.

  • An organizer with excellent planning & organizational skills, being able to prioritize and manage both short term and long term tasks/priorities and stress resistant.

  • An outgoing personality who is persuasive in communication, has ability to collaborate effective with and manage stakeholders and agency partners.

  • Excellent fluency in written/spoken Chinese and English.

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;

  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .