In this role, you have the opportunity to
Lead Tmall marketing strategy and calendar planning base on by category annual plan.
Set clear marketing campaign target and KPI to ensure both in/external seamless cooperation and support.
Co-work with marketing team to nail down the detailed plan and 100% execution.
Synergize all internal digital resources to tie with Tmall marketing calendar need and do closed loop marketing to maximize output.
Internal engagement/ coaching to improve key counterparts understanding of Tmall marketing approaches and requirement to gain comprehensive support.
Closely work with Tmall marketing team to catch up the new marketing trend and try shopper engagement approaches to enhance marketing agility
Reporting line: Reports to Ali MKT director.
Stakeholders: External: Tmall databank and TMIC 小二， Tmall industry 小二 , ISV; Internal: MM, ETSM, Tmall Team member
You are a part of
Reporting line: Reports to Tmall director.
Stakeholders: External: Tmall buyers (Industry and marketing), agency; Internal: PH marketing team, Tmall sales team.
To succeed in this role, you should have the following skills and experience
3- 5 years’ experience in digital marketing and consumer marketing area.
Have basic understanding of Alibaba marketing ecosystem, both in/out site. And know well about the trendy Alibaba marketing approaches, like live time streaming, seeding, fans operation and etc. And have successful case to demonstrate the experience.
Experienced in online esp. Alibaba campaign marketing area, related FMCG brand or agency working experience is preferred.
Good sales skill to manage bilateral relationships, drive all cross function team at the same pace to deliver business result.
Results oriented, Self-motivated and could work under pressure and dynamic circumstance
Good English command and paper work skill.
In return, we offer you
A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
A professional but fun workplace, A healthy work-life balance environment;
An energetic, genuine, inventive, supportive and dynamic team atmosphere;
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .