In this role, you have the opportunity to
Cook related category Tmall paid media strategy, incl. new shopper targeting, loyal shoppers activation, drive specific traffic to help big promotion boost and etc.
Lead agency cook detailed media targeting plan, via shopper group segmentation test, AB test and by category insight deep dive
Closely work with databank ISV on shopper insight deep dive and optimize media targeting efficiency with related data help.
Daily track the paid media performance, generate related reports and continuously review and adjust base on real time performance.
Closely work with Alimama team on potential new media approaches understanding and trend catch up to continuously improve media mix and strategy.
You are a part of
Reporting line: Reports to Tmall digital marketing head
Stakeholders: External: Alimama, Tmall buyers, PH paid media agency, PH Tmall stores ; Internal: PH marketing team, PH Ali sales team.
To succeed in this role, you should have the following skills and experience
More than 3 years’ experience in digital media buying area
Know well about Alibaba paid media methodology and experienced with Alibaba in-site paid media execution.
Strong testing design and analytics skills (e.g. A/B testing) is required
Good sales skill to manage bilateral relationships, drive all cross function team at the same pace to deliver business result.
Results oriented, Self-motivated and could work under pressure and dynamic circumstance
Good English command and paper work skill.
In return, we offer you
A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
A professional but fun workplace, A healthy work-life balance environment;
An energetic, genuine, inventive, supportive and dynamic team atmosphere;
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .