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Philips Alibaba Data Mining Manager in Shanghai, China

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In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

KEY RESPONSIBILITY

  • Lead Strategic Testing to Support Decision and Operation

  • Propose and design testing, collect data and complete analysis to draw conclusion of testing results. Furthermore, apply the testing insights to guide future business operation.

  • Business intelligence generation from market monitoring tool Databank.

  • Popularize testing as a strategic learning tool and promote data-oriented culture throughout company.

  • Data Analytics on Consumer

  • Research and collection of consumer data including purchasing & usage behavior, consumer profile etc.

  • Descriptive analytics on consumer data, along with predictive or prescriptive analytics to provide valuable insights or prediction of future consumer behavior, as well as related impact on Philips business.

  • Support for Ali Marketing Operation

  • Set up Marketing data tracking mechanism. Keep track of trends, patterns or correlation of data after each marketing activity and present in the form of dashboard.

  • Contribute to strengthen Ali marketing campaign effectiveness, improve marketing investment productivity/ROI and enhance precision marketing by leveraging data analytics.

  • Constantly Data Sharing and Periodic Reports Presentation

  • Drive and initiate data analytics projects that are cross-functional, conduct quantitative research;

  • Participate existing research and evaluation of key assumption used in business model;

  • Periodic projects update with management.

WORKING RELATIONSHIPS

  • Reporting line: Reports to Ali MKT director.

  • Stakeholders: External: Tmall databank and TMIC 小二, Tmall industry 小二 , ISV; Internal: MM, ETSM, Tmall Team member

You are a part of

  • Reporting line: Reports to Ali MKT director.

  • Stakeholders: External: Tmall databank and TMIC 小二, Tmall industry 小二 , ISV; Internal: MM, ETSM, Tmall Team member

To succeed in this role, you should have the following skills and experience

  • Overall 7+ working experience with a minimum of 3 years of experience in data analytics in FMCG or Consumer Electronics.

  • Analytical and data driven / data first mindset.

  • Must be very familiar with data bank, quickly understand brand, category and market trend, business and changes, hands on knowledge - real time optimization direction with or without the help of agencies.

  • Strong testing design and analytics skills (e.g. A/B testing) is required

  • Self-motivation and strong paperwork and communication skills. A good team worker that can both manage peers and external agencies.

  • A degree in Science is a plus, e.g. Computing Science, Mathematics, etc. But open to all majors.

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;

  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .

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