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Job Information

Philips Assistant CRM Manager (Digital Recruitment & Tmall HYT ) in Shanghai, China


In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

You are responsible for

The Senior CRM Recruitment Officer will mainly execute the member recruitment strategy and take an essential role to fulfill Philips D2C strategy. Develop and execute Tmall/JD HYT annual operation plan.

  • Develop and execute recruitment mechanism, membership benefits and member life cycle management.

  • Develop and execute monthly HYT campaign. Including member activation theme& mechanisms development, monitor the progress and evaluate the performance.

  • Collaborate with JD/Tmall HYT teams and Philips EC teams to plan and execute Platform level campaign.

  • Partner with call center and after sales service team to ensure a world class member experience.

  • Responsible for HYT member journey and on boarding experience, make sure visibility, content and offering are correct.

  • Lead and collaborate with HYT operation agency to deliver high performance HYT recruitment.

  • Manage and track HYT member points and redemption.

  • Conduct daily management, monthly store level review and related data analysis.

  • Partner with agency, manage the HYT backend system and ensure the data accuracy and timely upload to Philips DB.

  • Play as HYT/EC expert to support Omni-channel loyalty program.

You are a part of

  • CRM Team, You will report to Senior CRM Manager and collaborate with many other teams including consumer/customer marketing/sales/digital/ecommerce/brand teams etc…

To succeed in this role, you should have the following skills and experience

  • Winning sprits, strong leadership and entrepreneurship to make the things happen.

  • Strong communication and story-telling skills, able to convince stakeholders, particularly for cross department projects.

  • Problem solving skills with flexible approaching and creative thinking.

  • Result driven, able to delivery results with limited resources and pressure.

  • Proactive, good team work spirit and consumer centricity mindset.

  • Bachelor degree in a business-related field (advanced degree is a plus), along with a proven track record of success.

  • Middle to high level experience on data analysis and reporting.

  • 2-4 years of prior experience in CRM area, including a minimum of 1 year in JD/Tmall HYT related position.

  • Proven experience in managing CRM projects from conception to implementation to delivery with quantifiable results, from leading to supervising the execution.

  • Fluent English communication skills.

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;

  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .