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Job Information

Philips Assistant CRM Manager in Shanghai, China


In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

You are responsible for

Consumer recruitment

    • Work with BG/Marketing/sales team/recruitment teams to develop consumer annual recruitment plan.
    • Lead the consumer recruitment strategy planning, work with CRM recruitment team to ensure world class execution.
    • Track and review the progress and continually improve the registration rate.Consumer engagement
  • Work with category team to set and develop consumer annual engagement plan. Leverage BG/Marketing/sales team/digital resources and assets to engage consumers.

    • Work with CRM engagement team to execute the engagement program.
    • Track and review the progress and continually improve the engagement rate.Consumer activation
    • Work with category team/sales team/ecommerce team to develop consumer activation plan.
    • Leverage BG/Marketing/sales team/digital resources and assets to convert consumers.
    • Work with online sales team to ensure effective execution.
    • Track and review the progress and continually improve the conversion rate.Be the CRM key contact window to serve category team
    • Aligning program calendar and communication strategies with branding and marketing team, regularly communicate with category team.
    • Be the consumer expert to participant business planning and reviewing meeting.
  • Support category team various activities such as new product launch, seasonal promotion from consumer perspectives.Be the innovator

    • Monitor and share the consumer/ category / industry trend and insight.
    • Initiate new idea and test new concept to uplift the consumer recruitment and activation. You are a part of
  • CRM Team, You will report to CRM Senior Activation Manager and collaborate with many other teams including consumer/customer marketing/sales/digital/ecommerce/brand teams etc…

To succeed in this role, you should have the following skills and experience

  • At least 4 years CRM/consumer operation/CMI/digital activation planner experience.

  • Strong business sense and data analysis skills, able to generate the insights and translate it to business actions.

  • Strong knowledge of digital, able to link new technology and digital ecosystem with consumer activation.

  • Strong communication and story-telling skills, be able to convince stakeholders.

  • Problem solving skills with flexible approaching and creative thinking,

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;

  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .