Philips Assistant Marketing Manager, Air Cleaner in Shanghai, China

Translates the product roadmap into concrete product specifications for a small product range with known functionality and existing technologies. Defines proposals for the short term marketing strategy for his portfolio. Implements the short term business plans, goals and product roadmap. Acts within defined marketing plan. Cooperates with Product Managers, who are responsible for a product portfolio, MarCom and MIP. Uses external specialization, such as MarCom and marketing research.

Assistant Marketing Manager, Air Cleaner (China)

In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

  • You are the local representative of your Category: HE(Home environment) Air Purifier (D4P Range) & Humidifier. You are Responsible for the Annual Operating Plan for your category. Owner and driver regarding the Marketing Plan

You are responsible for

  • Accurate mix for the selected product assortment and relevant selected accounts.

  • Makes sure that optimal positioning of the product portfolio is established and continuously looks for opportunities to optimize customer and consumer needs in cooperation with the account team and other departments

  • In charge of HE Air Purifier & Humidifier.

  • P&L management

  • Uses the knowledge of the retailer business to improve the positioning.

  • Product marketing and marketing communication management of responsible category to ensure that market position and image can be improved

  • Work with Category on Air China market potential identification and new product development

  • Work with other functions to drive Air business and marketing activities in China. Strong communication to drive marcom team work together and deliver better communication plan;

  • Determine Air coming goods and inventory , to have a good phase-in and out plan and make sure a reasonable inventory level

  • Responsible for KPIs for Air in China, in terms of sales turnover, brand position, NPS, market share, etc, and also achieve other financial indicators, including IGM, ISM, etc.

You are a part of

The Air purifier marketing team, the domestics appliance category within Philips Personal Health portfolio. You will report to the Senior Marketing Manager and collaborate with many other teams including Trade Marketing, Digital marketing, PR, E-commerce, Sales, Finance etc.,.

To succeed in this role, you should have the following skills and experience

  • 4+ years of Business experience, preferably Sales and MarketingUniv. level with Business/ Strategic Marketing direction

  • At least 2+ years of Business & marketing related experience with P&L management skills

  • Ability to think from a broad Business Perspective and strategically and out-of-the box, team player, planning & organizational skills, executor, accurate, stress resistant, creative, entrepreneur focused on growth

  • Fluent English & Mandarin

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;

  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at on our career website, where you can read stories from our employee blog at . Once there, you can also learn about our recruitment process at , or find answers to some of the frequently asked questions at .