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Job Information

Philips Brand Director, Greater China in Shanghai, China


You have the opportunity to

Enable Philips’ business growth with delivering a world-class brand strategy, brand positioning, identity and differentiated experience to win hearts and minds of customers and consumers. You will create brand content and sponsorship strategy to build heath-tech brand perception, and drive brand visibility by advising on the right level of brand investment levels.

Your responsibilities

Brand Management

  • Develop and deploy brand positioning, strategy and brand experience guidelines (incl naming guidelines and touchpoint specifications) to increase Philips brand awareness and win the market place.

  • Lead projects and processes to develop, operate and measure reinforcement of the Philips image.

  • Analyze in collaboration with CoE insights & analytics the development of the brand strength and business impact of current strategy and highlights areas for improvement

  • Define in collaboration with the Head of Marketing in Markets and Clusters the overall health-tech brand activities that support the full continuum (and therefore do not sit in a cluster) required to land in the 24 month planning

  • Develop brand stories/campaigns leveraging the production capabilities residing in the Clusters

  • Lead the creative agency management based on briefs from the Head of Marketing in Clusters through the annual review process of the global creative agency landscape in collaboration with Procurement. Responsible for roster updates and driving active supplier performance

  • Co-develop and deploy category positioning, brand experience playbooks with Head of Marketing PH and Head of Marketing HS and to ensure consistency with brand positioning and identity

  • Active engagement and key point of contact for Head of Brand in Philips Design to ensure in close collaboration, that all touchpoints (both communications and propositions) are on brand

Third party brand-related relationships and support

  • Define and execute global sponsorship strategy

  • Partner to M&A, Alliance & Strategy to develop and deploy acquisition and 3rd party branding guidelines

  • Brand contact for Clusters, Markets, Philips Design and other key senior stakeholders (such as EXCO)

Key subject matter expert in brand and creative process

  • Enable brand excellence and govern brand activities across Cluster, markets and brand licensing

  • Provide regular consolidated feedback on brand and creative process to the BPO team to ensure continuous process optimization

Your team

You are part of the Public Affairs team. You will base in Shanghai, report to Head of Public Affairs.

You will lead a team of brand manager and content manager.

To succeed in this role, you should have the following skills and experience

  • University degree or above in communications, branding or journalism

  • Minimum 15 years’ experience in corporate branding, either in-house or first-class international PR agencies

  • Demonstrate excellent communication skills with senior-level stakeholders

  • Excellent project management skills and ability to manage multiple projects with effectively prioritizing workload and meeting deadlines

  • Demonstrate strong teamwork and leadership skills and ability to work both collaboratively and independently in a complex global organization

  • Demonstrate creative and innovative thinking

  • Ability to work under pressure in a fast changing environment

  • Excellent written and spoken English

  • Strong commitment to a highly-ethical organization

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .