In this role, you have the opportunity to
You are responsible for
Defines marketing innovation strategy in BMC plan.
Own category roadmap, co-work with BG for G4L innovations, co-work with innovation center for L4L, and co-work with BCC for C2B.
Make sure leading innovations in the market and deliver higher PI and profit in a rightful pricing and FCP. Translate the consumer needs/insight to VPC and specification. Guide MM and Marcom for best appropriate communication strategy suitable for the VPC.
Ensure new innovation business case realization, both sales and P&L.
Close track industry trend and competition new launches, to find out new opportunity or threat. Guide roadmap development.
Work with Marcom, MM, to deliver relevant campaigns and sell out activations, including big deal model, or gift box development to support local activation.
Work with MM to implement product portfolio realization, including PIPO, sku# management.
You are a part of
This position reports to Air BMC Lead, responsible for total Air innovation (purifiers, hydro, NVS, etc.), including innovation strategy in BMC plan, roadmap co-work with BG, L4L innovation co-work with China innovation center, C2B co-work with BCC, portfolio management, phase in phase out, sku# management. This position cooperate with BG, innovation center, CMI, marketing managers, activation managers, BCC, etc. and external agencies.
To succeed in this role, you should have the following skills and experience
Bachelor degree. Major in marketing, innovation background preferred.
Experience: experience of marketing innovation management, roadmap and portfolio planning, category strategy and execution, VPC and product specification development, product launch, cross work with upstream and sales, R&D, finance.
Competency and skills:
Quick learning and willingness to explore, review, improve.
Teamwork spirit, respect matrix team members. Challenge in a constructive way to always strive for improvements.
Good at consumer insight, VPC development, strategic planning etc.
Master in understanding and expression, to make sure understand target audience, customers, and management teams.
Fluent English & Mandarin
In return, we offer you
A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
A professional but fun workplace, A healthy work-life balance environment;
An energetic, genuine, inventive, supportive and dynamic team atmosphere;
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .