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Job Information

Philips Consumer Marketing Manager, Air Purifier in Shanghai, China


In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

You are responsible for

  • Defines marketing innovation strategy in BMC plan.

  • Own category roadmap, co-work with BG for G4L innovations, co-work with innovation center for L4L, and co-work with BCC for C2B.

  • Make sure leading innovations in the market and deliver higher PI and profit in a rightful pricing and FCP. Translate the consumer needs/insight to VPC and specification. Guide MM and Marcom for best appropriate communication strategy suitable for the VPC.

  • Ensure new innovation business case realization, both sales and P&L.

  • Close track industry trend and competition new launches, to find out new opportunity or threat. Guide roadmap development.

  • Work with Marcom, MM, to deliver relevant campaigns and sell out activations, including big deal model, or gift box development to support local activation.

  • Work with MM to implement product portfolio realization, including PIPO, sku# management.

You are a part of

This position reports to Air BMC Lead, responsible for total Air innovation (purifiers, hydro, NVS, etc.), including innovation strategy in BMC plan, roadmap co-work with BG, L4L innovation co-work with China innovation center, C2B co-work with BCC, portfolio management, phase in phase out, sku# management. This position cooperate with BG, innovation center, CMI, marketing managers, activation managers, BCC, etc. and external agencies.

To succeed in this role, you should have the following skills and experience

  • Bachelor degree. Major in marketing, innovation background preferred.

  • Experience: experience of marketing innovation management, roadmap and portfolio planning, category strategy and execution, VPC and product specification development, product launch, cross work with upstream and sales, R&D, finance.

  • Competency and skills:

  • Quick learning and willingness to explore, review, improve.

  • Teamwork spirit, respect matrix team members. Challenge in a constructive way to always strive for improvements.

  • Good at consumer insight, VPC development, strategic planning etc.

  • Master in understanding and expression, to make sure understand target audience, customers, and management teams.

  • Fluent English & Mandarin

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;

  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .