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Job Information

Philips Digital Marketing/Content Director in Shanghai, China


In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

The purposes of this position are:

Digital Marketing has transformed the marketing landscape and will continue to gain momentum with the increasing widespread proliferation of connected devices. The rolewill be responsible for establishing the digital marketing function to support business growth and raise brand awareness with digital tools.

He/She plays an important role in ensuring profitable growth by:

  • Responsible for developing digital marketing strategy, direct to consumer digital footprint and engagement;

  • Set up the digital marketing function and team;

  • Build digital/content/e-Commerce marketing programs and capabilities to increase the brand awareness in digital platform so as to help grow sales revenue;

  • Cultivate and manage digital marketing/internet ecosystem (including E-Commerce) partnerships and strategic alliance;

  • Explore and evaluate emerging digital marketing/e-Commerce opportunities;

  • Establish frameworks and benchmarks to facilitate ongoing optimization in evaluation of e-Commerce/content/technology opportunities;

  • Develop training and best-practice facilities to improve organization-wide digital marketing proficiency;

  • Communicate with global and BMC marketing team to translate the strategies into digital marketing activities.

You are a part of

You will report to Marketing VP and collaborate with many other teams including Brand Marketing, PR, Media, Insights team etc.,.

To succeed in this role, you should have the following skills and experience

  • Approximately 10-12 years of marketing experience in the marketing function with multinational consumer goods companies;

  • Minimum 3-5 years’ experience in digital marketing/e-Commerce/technology areas – knows how digital world “works”;

  • Maturity to independently manage projects with limited resources and proactively seek guidance as necessary;

  • Entrepreneurial spirit and strong analytical justification for all decisions;

  • Strong culture curiosity and passion for marketing and technology;

  • Strong English and Chinese communication skills, both written and verbal;

  • Bachelor’s degree is required, Business, Computer Science, Communication or related disciplines preferred. In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible

work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;

  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .