In this role, you have the opportunity to
Build a high growth business that will help improve the lives of millions people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;
To enhance Personal Health shopper engagement capability in JD channel even include Tencent ecosystem and facilitate internal social digital team coordination to maximize campaign output.
You are responsible for
Lead JD marketing strategy and calendar planning base on by category annual plan.
Set clear marketing campaign target and KPI to ensure both in/external seamless cooperation and support.
Co-work with marketing team to nail down the detailed plan and 100% execution.
Synergize all internal digital resources to tie with JD marketing calendar need and do closed loop marketing to maximize output.
Internal engagement/ coaching to improve key counterparts understanding of JD marketing approaches and requirement to gain comprehensive support.
Closely work with JD marketing/buyer team to catch up the new marketing trend and JD internal resource try shopper engagement approaches to enhance marketing agility.
By campaign track the paid media performance and adjust base on real time performance and work out campaign review.
You are a part of
You will report to JD Online Channel Marketing Manager and collaborate with many other teams including Marketing, Digital marketing, Commercial operation, Finance etc.
To succeed in this role, you should have the following skills and experience
3- 5 years’ experience in digital marketing and consumer marketing area.
Have basic understanding of JD and Tencent marketing ecosystem, both in/out site. And know well about the trendy JD marketing approaches, like live time streaming, seeding, fans, brand member operation and etc. And have successful case to demonstrate the experience.
Experienced in online esp. JD or Alibaba campaign marketing area, related FMCG/fashion brand or agency working experience is preferred.
Good sales skill to manage bilateral relationships, drive all cross function team at the same pace to deliver business result.
Results oriented, Self-motivated and could work under pressure and dynamic circumstance
Good English command and paper work skill.
In return, we offer you
A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
A professional but fun workplace, A healthy work-life balance environment;
An energetic, genuine, inventive, supportive and dynamic team atmosphere;
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .