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Philips Junior Social Media Manager – Kitchen Appliances and Coffee in Shanghai, China


In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

You are responsible for

  • Manage social media activities including the set-up and optimization of multiple projects on a daily basis.

  • Generate high quality social media content on all relevant social media platforms in China e.g. Redbook, Weibo, WeChat, Douyin, Kuaishou, Bilibili, Zhihu etc.

  • Build a deep understanding of each social media platform in China and share insights and new developments with colleagues.

  • Develop a 3-month social media calendar and align it with the overall activation plan.

  • Create briefings to ensure that influencers understand our objectives and present our unique selling points in an authentic and engaging way.

  • Leverage social listening to answer questions from consumers in a professional way and share consumer feedbacks to drive continuous improvement.

  • Develop scripts to demonstrate our products during livestreaming.

  • Set SMART KPIs and generate reporting and insights from our social media initiatives and livestreaming activities.

  • Identify upcoming KOLs and recipe/food trends that are relevant for our businesses.

  • Establish good relationships with key stakeholders including influencers, external agencies and cross-functional internal teams. Share the social media activation plan and results regularly with e.g. sales, e-trade and retail customers.

  • Manage the budget: ensure POs have been created before starting projects.

  • Always act with integrity and follow the Philips Global Business Principles.

You are a part of

Philips China Kitchen Appliances team. You will report to Business Marketing Director ,Kitchen Appliance & Coffee and collaborate with many other teams including Trade Marketing, Digital marketing, PR, E-commerce, Sales, Finance etc.,.

To succeed in this role, you should have the following skills and experience

  • Minimum 1-2 years of experience in marketing role with a proven track record of generating consumer demand in an effective way.

  • University degree with Business/ Strategic Marketing direction.

  • A high affinity with digital marketing, CRM and e-commerce. Is able to demonstrate understanding of digital landscape and multi-channel environment.

  • A strong understanding of consumer motivations and insights

  • An organizer with excellent planning & organizational skills, being able to prioritize and manage both short term and long term tasks/priorities and stress resistant.

  • An outgoing personality who is persuasive in communication, has ability to collaborate effective with and manage stakeholders and agency partners.

  • A passion for healthy homemade food and cooking.

  • Excellent fluency in written/spoken Chinese and English.

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.