null In this role, you have the opportunity to
In this full-stream position, you will fulfill a strategic role as well as operational execution responsibility to deliver on the Strategy and ambitions in Medical Recommendation. Including Brand Strength, Medical & Clinical endorsement, claims and recommendation as well as DP channel sales.
You are responsible for
Develop and deliver comprehensive medical marketing & Channel strategy and execution plan to deliver on our Medical Recommendation, Professional Sales and Brand Share Ambitions.
Hold operational responsibility to execute on our strategy and YoY set ambitions
Localize and execute selected Global programs as a core part of the total Greater China POHC Professional Marketing strategy
Establish Healthcare Professional education programs in the area of OHC for Greater China
Define and execute the professional digital marketing plan, with focus on OHC Professionals and Clinics in the context of Oral Health Care
Amplify DP endorsement to consumers with collaboration with MM and Marcom team
Drive together with the Professional Marketing, Detailing & sales team delivery on the annual Operating Plan (Sales, Profit)
Ensure robust KPIs and tracking of medical marketing programs/activities and DP channel sales to demonstrate clear ROI
Monitor competitive activity and raise competitive issues. Develop counter strategies.
Provide input into the annual medical marketing plans and annual operating plan, and the medical marketing communication materials needed to accomplish the goals.
Work at local and team up with Global Teams to build competency in medical marketing
Responsibility for Oral Health Care Clinics and Hospital KOL programs and clinical research partnerships.
Drive together with the Global and local Product Marketeers the Clinical Claims Roadmap for our Oral Health Care Brand and propositions towards consumers
Jointly with Product & Consumer Marketing leverage on professional endorsement, Claims, research into our Consumer Communications and Brand & Product claims
Develop the Professional sales Channel strategy in close collaboration with the Professional Sales and detailing lead/team.
You are a part of
You will work in the Greater China Health & Wellness Business & Market Organization. Reporting to the GC Health & Wellness Business Leader and GC H&W Market leader. And functionally into the Global Professional Marketing Leaders POHC. Your team consists of Medical & DP marketing Managers and DP sales/Detailing team. You will be based in Shanghai in the Philips Personal Health Greater China headquarters, where we create new propositions, set the strategies and execute in market for our Health & Wellness Business in Greater China. You will lead a POHC full stream Professional Marketing Manager.
To succeed in this role, you should have the following skills and experience
Min. 7-10 years of relevant and successful medical/clinical end2end business experience in consumer healthcare, Oral Health Care, Nutrition or Pharmaceutical industry
Experience in all aspects of medical professional or clinical marketing; strategic and tactical efforts
Experience in digital (activation) programs to engage Professionals and drive Consumer engagement
Demonstrate experience of business planning and activation in a recommendation driven sector (incl. Sales)
Organization and management skills (for employees, projects and consultants/agencies)
Strong result driven focus.
True team players with superior communication and interpersonal skills with proven ability to work with cross-functional teams
True hands-on professional marketing expert and leader combining strong Strategic, analytical capabilities with a hands-on can-do mindset and attitude
Proven effectiveness in maintaining effective communication to all (international) stakeholders
Ability to self-direct through multiple concurrent projects
Proven track record in championing the power of medical marketing and delivering and safeguarding the voice of the professional in a consumer and market driven organization.
In return, we offer you
We welcome you to a challenging, innovative environment with great opportunities for you to explore. Our benefits are very competitive and designed around your preferences.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .