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Job Information

Philips Senior Consumer Marketing Manager in Shanghai, China


In this role, you have the opportunity to

As a Senior Consumer Marketing Manager your goal is to bring ever-more rewarding and enjoyable experiences to consumers by meeting their healthy living and prevention needs via products and services. You will need to demonstrate a combined expertise of consumer insights & trends and technology affinity. You will translate in-depth consumer, market and competitive analyses into winning concepts, whether product or service, tailor made for to address the needs of global consumers, leveraging the knowledge and expertise of Philips through multi-functional, multi-site teams.

You are responsible for

  • Develop the product value proposition based on consumer and customer insight

  • Steer the integral product development process from start to end, taking initial ideas through to product development and market introduction, including communication.

  • Define and lead the product portfolio (and roadmap) with the business leads, R&D team, Marcom, markets or regions

  • Manage the product positioning, pricing, which should contribute to optimized sales value, product mix and volume to deliver the agreed financial target

  • Define and Develop (new) business models, to drive portfolio growth to specific targets

  • Work with the central marketing team and markets to develop and execute Marcom tool kit

You are a part of

A dedicated group of Consumer Marketing Managers

To succeed in this role, you should have the following skills and experience

  • Master degree in Business Administration, Marketing or related fields with excellent academic track record, preferably an MBA

  • At least 6 years of experience in an international business environment in the field of consumer marketing or product management

  • Experience with product development and product launches

  • Experience with translating market research and shopper insights into product concepts and new propositions.

  • Proven track record with global consumer/retail brands with a demonstrated ability to work with multiple and diverse markets.

  • Strong analytical skills and the passion to drive business growth. Ability to think creatively and pragmatically.

  • Excellent project management skills and broad interests that allow you to create multi-disciplinary environments that inspire and motivate others.

  • Ability to collaborate with local marketing and sales teams, influence others, present convincing arguments and build and maintain extensive networks

  • Strong interpersonal skills and excellent communication skills

  • Solid spoken and written English skills

In return, we offer you

A path towards your most rewarding career. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there,you can also learn about our recruitment process , or find answers to some of the frequently asked questions .