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Philips Senior CRM Manager, Engagement-Loyalty in Shanghai, China

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In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

The purposes of this position are:

  • As a CRM Manager/ (Engagement-loyalty) You are the engine and heart to lead the Philips engagement strategy development and execution.

  • You are the leader to ensure our members have the first class engagement experience. You will have the flexibility to create Philips omni –channel loyalty program via app/wechat/mini program, HYT(会员通), offline, etc.

  • You are members’ best friend. You will closely work with internal stakeholders such as digital/ marketing/ branding/ global team and conduct consumer/product life cycle management, so our members have the best brand/product/member experience.

  • You are the innovator to develop the new way of working and capability, so Philips can continually lead the market and meet our members’ needs.

  • Your KPIs include consumer engagement (monthly active users/ visit back/search/sharing/member gain member/ No. of active high value members, etc.), No. of consumers interact with point platform, ROI of member points system.

  • Key stakeholders include marketing/sales/digital/ecommerce/brand teams.

  • This role have potential to be the leader of business transformation and have global level exposure.

You are responsible for

  • You will be responsible for Philips omni-channel loyalty program/ reward system development and operation.

  • As central engine, you will support various business applications such as open box recruitment/ Omni-channel recruitment/ JD&Tamll huiyuantong recruitment / IOT recruitment, etc.

  • Using loyalty program + reward system to engage our Omni-channel members and also encourage members initiate actions such as search, click, sharing, purchasing, etc.

  • Based on data, insights, segmentation needs, develop and execute segment based communication matrix (who/when/where/what/How) to engage our members.

  • Partner with FSS sales and WeChat team, develop and execute quarterly membership campaign and monthly activities.

  • You will lead the innovation CRM projects such as Omni-channels membership/ social CRM/ social commerce/ member Community/content marketing, etc. Test and identify the effective recruitment and engagement drivers

  • Conduct member engagement tracking and evaluation, develop action plan to improve the efficiency.

  • Daily operation to ensure we can meet our engagement KPIs efficiently.

  • Manage the budget and agency in a timely, compliance and efficient way.

  • Be the key contact in global CRM projects.

You are a part of

You will report to CRM Director and collaborate with many other teams including Marketing Manager, Digital marketing, PR, E-trade Marketing etc.,.

To succeed in this role, you should have the following skills and experience

  • Around 10 years CRM / loyalty & reward system development / member operation experience.

  • Experience of Omni-channel (Tmall/JD/offline) CRM and reward system is a must.

  • Strong leadership and entrepreneurship to make the things happen.

  • Strong experience of various membership programs.

  • Strong business sense and data analysis skills.

  • Strong communication and story-telling skills, able to convince stakeholders.

  • Strong knowledge of ecommerce operation and consumer engagement.

  • Problem solving skills with flexible approaching and creative thinking.

  • Strong communication and story-telling skills, able to convince stakeholders.

  • Result driven, able to delivery results with limited resources and pressure.

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible

work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;

  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .

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