In this role, you have the opportunity to
The senior product manager will manage selected products within the diagnostic cardiology product line (resting ECG, stress ECG, Holter/ambulatory monitoring, ECG management and cardiology informatics solutions) in support of business objectives for the business unit. The product manager will also generate marketing and product strategies and lead in the implementation with the goal of maximizing market share, orders, revenues, and margin.
You are responsible for
Understand, document, and champion the needs - clinical, technical, and financial - of the targeted products in the diagnostic cardiology product line for the global market.
Maintain analysis of the market with a focus on market trends, size, competitive solutions and positioning, market shares, and customer needs.
Develop business and marketing plans and product/solution roadmap. Provide cross-functional leadership in the execution of those plans.
Create customer requirements for new products and solutions based upon customer research, market analysis, and clinical drivers. Work within scope, schedule, and resource constraints.
Drive the New Product Introduction process cross-functionally. Ensure that new products are introduced professionally with appropriate positioning, pricing, sales collateral, digital marketing, promotions, and accompanying services. Coordinate training and market communications.
Ensure that product structure and pricing are up-to-date with market conditions.
Assess current product line performance against plan. Implement programs, tools, and initiatives as required to exceed business goals. Prepare worldwide products forecasts.
Provide proactive support for the markets with timely communications, product and competitive information, product training, etc. As the product expert, actively support the market teams with current strategic opportunities as needed.
Develop and maintain contacts with market management and opinion leaders. Cultivate relationships with leading customers and influencers.
Pursue, develop and support internal and external business partnerships and marketing agreements. Work with sales management to develop and enhance distribution channels.
Continually strive to improve quality and customer satisfaction against published metrics.
You are a part of
Diagnostic Cardiology Solutions team
To succeed in this role, you should have the following skills and experience
Bachelors degree, preferably in related clinical, technical, and business areas
MBA or equivalent experience
Minimum 5 years direct experience in product and/or geographic marketing
Minimum 5 years medical experience, preferably in corporate and/or hospital environment
Demonstrated clinical application knowledge. Cardiac application knowledge desirable
Marketing experience in upstream or downstream roles desirable
Demonstrated excellent verbal communication and presentation skills
Demonstrated excellent written communication skills
Demonstrated ability to prepare and execute plans; strong attention to detail
Demonstrated ability to work independently to defined objectives
Ability to lead cross-organizationally without direct reports
Proficiency in Word, Excel, and PowerPoint a must
In return, we offer you
A path towards your most rewarding career. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at https://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video at https://youtu.be/ocnMFp1JBuM .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at https://www.careers.philips.com/professional/global/en/workingatphilips on our career website, where you can read stories from our employee blog at https://www.careers.philips.com/global/en/blog-unexpected . Once there,you can also learn about our recruitment process at https://www.careers.philips.com/global/en/recruitmentprocess , or find answers to some of the frequently asked questions at https://www.careers.philips.com/global/en/faq .