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Job Information

Philips Shopper Experience & Marketing Activation Manager in Shanghai, China


In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China;

  • Own a core and booming business;

You are responsible for

  • Long term/short term biz and marketing planning, lead to drive the delivery.

  • Product marketing and marketing communication management of responsible category to ensure that market position and image can be improved.

  • Uses the knowledge of the retailer business to improve the positioning and brand experience.

  • Work with other functions to drive the business and marketing activities in China.

  • Accurate mix for the selected product assortment and relevant selected accounts.

  • Owns local market introduction and new product launch process per proposition

  • Develops and executes proposition activation plans (incl. A&P/Margin)

  • Supports channel account team planning

  • Lead to improve the brand image and shopper experience across channels.

  • Lead the MKT activities and roadshow events in retail. Work with MKT functions(PR, digital….) to implement consumer or celebrity events.

  • Makes sure that optimal positioning of the product portfolio is established and continuously looks for opportunities to capture and meet consumer needs in cooperation with the account team and other departments.

  • Determine your category coming goods and inventory, to have a good phase-in and out plan and make sure a reasonable inventory level.

  • Responsible for KPIs for your category in China, in terms of sales turnover, brand position, NPS, market share, etc., and also achieve other financial indicators, including IGM, ISM, etc.

You are a part of

The Personal care Consumer marketing team within Philips Personal Health portfolio. You will report to Marketing Director and collaborate with many other teams including Digital marketing, PR, E-commerce, Sales, Finance etc.,.

To succeed in this role, you should have the following skills and experience

  • Min.4-5 years of business experience, in Marketing and preferably has some experience with sales.

  • University level above preferably with business/strategic marketing direction.

  • Familiar with product market introductions.

  • Background in fast moving, or cosmetics.

  • Ability to think from a broad business perspective and strategically, open-minded and could think out-of-box, stress resistant, creative, entrepreneur focused on growth.

  • Fluent English & Mandarin.

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;

  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .