In this role, you have the opportunity to work as a key part of the ASEAN Pacific Brand, Communications and Digital (BCD) function, your role is to integrate digital analytics into the business, using data to enable and accelerate the business.
You will be responsible for managing multiple projects and will be responsible for day-to-day research and development of insights that identify opportunities for social media and business strategies.
You will be responsible for building best-in-class digital excellence across business and support the functional expertise areas including but not limited to Content, Search, Campaign, Social, CRM, eCommerce and Analytics.
You will also be responsible for coordinating roll-out of new digital platforms, functionalities, and the operational management of all owned digital properties and assets.
You act as key ‘window to the digital analytics world’ on behalf of all marketing and management teams, ensuring up-to-date understanding of local digital environment, consumer behavior, pro-actively channeling opportunities for greater commercial success through digital projects and campaigns into the organization to drive best-in-class digital marketing activation across owned, earned and paid media
1) S taying ahead of the trends and identifying opportunities to drive business growth
Perform strategic analysis of Philips business environment including customer needs, competitive realities to identify emerging trends, unique market opportunities, and internal capabilities and structure, that will elevate the social, search and digital presence; Effectively guide Philips down successful paths in response to changes in the competitive landscape or industry trends;
Keep up-to-date and ahead of relevant knowledge (ex. reading industry blogs, books, newsletters, conferences, etc.)
2) Custodian of Philips’ web and media data environment
Empower teams with data driven insights that will support marketing strategy, content creation and activation plans.
Maintain working knowledge of key brand and business stakeholder and their objectives and operations to deliver effective analysis of social media audience and search marketing performances.
Collect and analyze large scale and disparate audience data sets from owned social platforms and social media listening tools to uncover trends, dissect insights and make recommendations to BCD and business teams, enabling them to make decisions on key initiatives impacting priorities.
3) Enable markets to set measurable and actionable KPIs
Partner with brand and agency and business teams in the region/ market to benchmark and establish measurable and actionable digital KPIs.
Work with other data analysts in the business to setup KPIs and deliver data inputs that is aligned on business priorities => leveraged on sales reports to produce more business insights on top of digital campaign insights
4) Ensuring timely delivery of insightful reports and analysis
Manage timelines between EIM team, Digital Managers and Marketing Teams, to ensure that reports come in timely for DMs, MMs.
Empower digital teams with data driven insights that will support marketing strategy, content creation and activation plans
Arrangement of Monthly Reviews, maintaining relationships with key brand and business stakeholders and working knowledge of their objectives and operations to deliver effective analysis of social media audience and search marketing performances
Collect and analyze large scale and disparate audience data sets across multiple tools and platforms to uncover trends, dissect insights and make recommendations to marketing and business teams, enabling them to make decisions on key initiatives impacting priorities
Presenting of reports to brand and business stakeholders
5) Always-on and Campaign analytics tracking setup, monitoring and optimizing
Across all always-on and campaigns, working with agencies to ensure that all media are set-up correctly, tagged and tracked.
Setup regular cadence and dashboards to monitor, analyze and optimize business activations.
6) Front tooling and capability development of Analytics programs
Work closely with global Analytics capability leads to deploy new tooling and capability programs into the region, related to social and search
Lead the education of agencies and internal stakeholders on constant changes in the data analytics technology and trends.
To succeed in this role, you should have the following skills and experience
University degree. Preferably major in Marketing/ Digital/ Social Media Management.
5 to 8 years of experience in a similar role. Digital performance marketing experience is a plus.
Solid understanding of the key digital platforms in the region.
Have strong research and analytical mindset and skills. Able to understand digital statistics and generate insights to identify new business opportunities and drive business growth.
Proven track report in turning data into insights and strategic business opportunities.
Proven track record in working with a variety of data analytics tools, such as Site Catalyst, Radian6, Sprinklr, and Google (DCM, DV360) tools.
Experience in working with digital and media agencies to manage campaign and media performances
Strong project management skills
Has excellent English verbal and written communication skills. Good at data story-telling.
High energy, team player and innovative thinker that is committed to building key relationships across the business to positively influence business results through digital
Ability to work independently on projects or team environment
Is passionate about all things digital.
Toolset knowledge and experiences
Highly proficient in Microsite PowerPoint, Excel and Word.
Experienced in using Analytics tools such as Google Analytics, Adobe Suites, QilkView, and Sprinklr.
Experiences in media adtech tools, e.g. DCM, DV360, IAS
Why should you join Philips?
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