Philips Direct To Consumer Director in Singapore, Singapore


In this role, you will be responsible for

  • Business owner (P & L) to drive exponential growth in D2C (Direct to Consumer) revenue and deliver a service level with passion to all our consumers and customers in line with the Philips Brand promise.

  • He/She will be driving the D2C ecommerce strategy (Philips Store) from creation to execution, enabling Philips to identify and capitalize on a new route to market.

  • Drive innovation through new business models, such as subscription/service models

  • Responsible and Accountable for organising and managing the front-end consumer touch points (FSS, L & I/, pre-sales Chat)

  • Focus on increased loyalty, cross-selling opportunities, and greater long-term value from our customer base

  • Responsible for driving Consumer Acquisition from Philips Store and for value creation from all acquired consumers (i.e. from App, Call Center, Social, etc.)

To succeed you should have the following skills and experience.

  • Able to drive and own the delivery of sales revenue, funnel, conversion metrics of all consumer focal points especially Digital.

  • You will have experience in rolling out of new stores cross APAC

  • Management and coaching of Store team's in the Countries.

  • Continuous improvement of overall consumer experience in the Philips Store driving higher NPS

  • He/She will be the leader of Test and learn via FSS – service propositions, partnerships, subscriptions

  • He/She will drive lifetime value creation model of acquired consumers

  • Lead with Accountability with ecommerce lead to drive digital engagement across Philips Store platform

  • Accountable with Consumer Care team to drive pre-purchase Chat consumer journey.

Key Performance Indicator for this role will be

  • Direct 2 Consumer (D2C) P & L - Sales Revenue & Profit

  • D2C share of total revenues

  • Consumer Acquisition and Consumer value creation

  • Corporate Store: Traffic and Conversion metrics (incl. Chat)

  • Philips Store NPS

  • Growth of new business models (subscriptions, service models)

In return, we offer you

We are happy to provide an opportunity to work with one of the strongest research labs in the world and deliver solutions will have a direct impact on patient care. You will be part of flexible team of highly skilled professionals that are able to find an excellent work-life balance. Just think the solutions you develop will give a better balance to the healthcare professionals and patients they are treating.

Why should you join Philips?

Are you passionate about having a career that will improve healthcare? Do you want your efforts to be more than a job? At Philips, we believe it is a calling to build a healthier society through relevant work. We are passionate about improving 3 billion lives a year by delivering creative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in substantial ways.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions