Lead and implement eCommerce strategy in partnership with Sales (Key Account Managers) & Marketing (Marketing Managers) teams to maximize sales through the E-shop platform.
Plan & execute e-commerce marketing activation campaigns aligning with overall marketing strategy to enhance online sales & brand presence, e.g. events, CRM, media targeting. Team up with relevant Digital stakeholders on campaign planning and execution.
Align with Sales and Marketing team on business strategies and objectives to identify business opportunities. Ensure E-shop plans are integrated into annual integrated business planning.
Manage and optimize the Healthcare E-shop. This includes the infrastructure, content/ assets and customer experience (account set-up, content planning and management, product pages, promotional content, pricing)
Direct outreach to B2B and B2C customers for onboarding onto E-shop platform
Analyze online sales KPI in view of related indicators (e.g. page view, quantity, value sold, drop-off rate, etc).
Report out on e-commerce analytics to Sales & Marketing Managers. Share insights, recommend optimization tactics to drive incremental sales, implement and monitor.
Keep track of digital & e-commerce trend to stay ahead of competition
Manage budgets, operational costs and agency partnerships for all e-Shop related activities
To succeed in this role, you should have the following skills and experience
4-7 years of proven track record in B2B/B2C e-commerce or digital marketing
Strong initiative to make breakthrough & lead change in undefined environment
Excellent communication skills with managing various stakeholders
Ability to analyze consumer, sales, advertising data & extract insight. Experienced in digital optimization.
Keen to catch digital & e-commerce trend
Knows and understands the consumer & shopper journey, the key touch points and actors in the digital landscape
Hands-on experience in digital marketing and/or sales, e.g. analytics, digital media, online marketing, e-trade, online sales, end-to-end digital channel
Experience in healthcare consumer devices preferred
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there,you can also learn about our recruitment process , or find answers to some of the frequently asked questions .