Philips has multiple online shops and touchpoints (CRM, Apps) through which we engage directly with consumers. Your responsibility will be to ensure that we have the right portfolio with the right content (products, campaigns, advertisements) across these touchpoints. As operational enabler, you will be a ‘spider in the web’, liaising with all Digital, Marketing, Ecommerce and Consumer care stakeholders to deliver a great experience for our consumers.
In this role, you will be responsible to:
Develop short & long-term plans to devise a Direct to Consumer (D2C) strategy for the organization that will achieve objectives
Work on plans with RO D2C lead in bringing APAC to achieve all D2C targets
Working closely with the Data Analyst, to deliver weekly & monthly analyses to APAC countries to sharpen targeting and campaign planning
Work with countries on monthly planning for engagement activities - to ensure total APAC target is met
Monthly cadence calls with countries to deep-dive into issues and forward looking plans
Provide a learning ground amongst countries to absorb best practice within APAC & global examples
APAC App operations: support Marketing to run our (pregnancy-focused) apps, manage and implement content & advertising calendars
Be part of the project team to devise a fitting loyalty program for APAC countries
Ensure content strategy are in line with APAC region's guidelines for countries
Manage Bi-yearly APAC project for eshop 'campaign launch"
Co-responsible with consumer care on web & post purchase NPS target deliverable
Proposal on resource planning around countries to achieve objectives
Understand the technicalities within the complex hybris system & work with global team to roll-out improvements and initiatives
Be part of the project management team between countries and all functional stakeholders to drive the following:(a) D2C ecommerce & logistics solution in future state(b) Implement spare parts sale to countries(c) Improve 3rd party partnership backend systems
To succeed in this role, you should have the following skills and experience
Typically, a Bachelor or Master degree with at least 5 years of related experience
Solid CRM experience on managing loyalty program
Strong analytical and structuring skills
Experience in project management
Strong MS Excel skills
Attention for detail
Ability to prepare (MS PowerPoint) presentations and present findings and plans on regional management level
Able to work independently, with strong stakeholder management skills and a (fun) team player mentality
Prior ecommerce / marketing / content or data management experience would be a plus
Preferably with experience working with FMCG Brand/ Hotel Industry
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .