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Job Information

Philips Regional D2C Assistant Manager (Direct to Consumer) in Singapore, Singapore


Philips has multiple online shops and touchpoints (CRM, Apps) through which we engage directly with consumers. Your responsibility will be to ensure that we have the right portfolio with the right content (products, campaigns, advertisements) across these touchpoints. As operational enabler, you will be a ‘spider in the web’, liaising with all Digital, Marketing, Ecommerce and Consumer care stakeholders to deliver a great experience for our consumers.

In this role, you will be responsible to:

  • Develop short & long-term plans to devise a Direct to Consumer (D2C) strategy for the organization that will achieve objectives

  • Work on plans with RO D2C lead in bringing APAC to achieve all D2C targets

  • Working closely with the Data Analyst, to deliver weekly & monthly analyses to APAC countries to sharpen targeting and campaign planning

  • Work with countries on monthly planning for engagement activities - to ensure total APAC target is met

  • Monthly cadence calls with countries to deep-dive into issues and forward looking plans

  • Provide a learning ground amongst countries to absorb best practice within APAC & global examples

  • APAC App operations: support Marketing to run our (pregnancy-focused) apps, manage and implement content & advertising calendars

  • Be part of the project team to devise a fitting loyalty program for APAC countries

  • Ensure content strategy are in line with APAC region's guidelines for countries

  • Manage Bi-yearly APAC project for eshop 'campaign launch"

  • Co-responsible with consumer care on web & post purchase NPS target deliverable

  • Proposal on resource planning around countries to achieve objectives

  • Understand the technicalities within the complex hybris system & work with global team to roll-out improvements and initiatives

  • Be part of the project management team between countries and all functional stakeholders to drive the following:(a) D2C ecommerce & logistics solution in future state(b) Implement spare parts sale to countries(c) Improve 3rd party partnership backend systems

To succeed in this role, you should have the following skills and experience

  • Typically, a Bachelor or Master degree with at least 5 years of related experience

  • Solid CRM experience on managing loyalty program

  • Strong analytical and structuring skills

  • Experience in project management

  • Strong MS Excel skills

  • Attention for detail

  • Ability to prepare (MS PowerPoint) presentations and present findings and plans on regional management level

  • Able to work independently, with strong stakeholder management skills and a (fun) team player mentality

  • Prior ecommerce / marketing / content or data management experience would be a plus

  • Preferably with experience working with FMCG Brand/ Hotel Industry

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .