Philips Senior Trade Shopper Marketing Executive in Singapore, Singapore

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In this role, you have the opportunity to

Responsible for Annual In-Store/Shopper Activation Strategies, Plan, Execution, and ROI, for Categories responsible within CO, in a key retail channel. Be a specialist/driver regarding relevant channel prioritization for responsible BMC, based on shopper targeting and consumer behavior understanding. Optimisation of the in-store marketing mix with excellence in execution

You are responsible for

For each Key Category, to develop Shopper Activation Plan (design & execution), including:

  • Understanding Philips Brand Guidelines that encompasses all marketing & communication collaterals.

  • Understanding the marketing strategies based on Local Shopper Activation Plan (LSAP)

  • Defining/prioritizing key channels/retailers (incl. definitions) based on potential and distribution strategy.

  • Identifying (with CMI): Shopper targets, needs, purchase barrier (for category & Philips), decision tree, and insights to drive Philips conversion.

  • Developing by channel/retailer’s Point of Purchase Strategy & Plans: i.) assortment, ii.) presentation (location, display, merchandising, communication, service), iii.) promotion, iv.) product/shopper claims.

  • Providing shopper inputs in the development of marketing plan with CMM and Account Plan with KAM.

To succeed in this role, you should have the following skills and experience

  • 2-3 years of Business experience in Marketing and Sales

  • University level with Business/ Strategic Marketing direction

  • Consultative and solution-based selling

  • Experience in Shopper Marketing is a plus.

  • Preferably in fast-moving durable goods business.

  • Experienced in managing, tracking, and evaluating ROI on spending.

  • Ability to think from a broad business perspective and strategically and out-of-the-box, team player, planning & organizational skills, executor, accurate, stress resistant, creative, entrepreneur focussed on growth.

In return, we offer you

A path towards your most rewarding career. Philips is growing its sales capability enterprise-wide. Succeeding in this market-based role in a complex environment will open many doors for your long-term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities. ​

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .