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Philips Senior Digital Marketing Specialist in Sofia, Bulgaria


In this role, you have the opportunity to

Develop and deliver digital marketing campaigns in close cooperation with Marketing Managers. Drive consumer demand, lead generation, market positioning, brand awareness, thought-leadership and overall drive the performance of digital marketing channels through both the optimization of communication and development of a creative and innovative digital strategy.

You are responsible for

  • Managing, planning, executing and optimizing the overall category/brand digital strategy to increase brand awareness, consumer engagement and grow profitable revenue.

  • Being the overall digital campaign manager across all activation activities while ensuring consistency and integration across all communication touchpoints (both online and offline) together with the marketing managers

  • Owning and leading full mix of digital marketing campaigns, setting clear KPIs and working with creative and media agencies to optimize on a weekly basis.

  • Acting as primary interface to the Marketing community to coordinate with relevant local functions SEO, PR, CRM, Analytics, Social and global activation teams.

  • Coordinating with external and internal agencies to create fit for purpose assets to power campaign media plans and drive increased return on investment.

  • Providing strategic digital support/consultancy to marketing and sales teams.

  • Ensuring the growth of the Philips owned domains, such as the brand website and social media channels (Facebook, YouTube, Instagram)

  • Ensuring marketing campaigns support marketing sales objectives.

You are a part of

the Digital Marketing Team in Bulgaria and you will be based in our office in Sofia.

To succeed in this role, you should have the following skills and experience

  • University graduate

  • 3+ years’ experience in digital marketing/digital media agency

  • Digital literate

  • Excellent communicator, comfortable to manage a vast array of internal and external stakeholders

  • Pro-active, solution oriented, with very good organizational skills

  • High analytical, able to challenge factually

  • Fluent in English

In return, we offer you

A path towards your most rewarding career. Philips is growing its digital capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video at .

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at on our career website, where you can read stories from our employee blog at . Once there, you can also learn about our recruitment process at , or find answers to some of the frequently asked questions at .