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Philips Senior Marketing Specialist in Sofia, Bulgaria


In this role, you have the opportunity to

Develop and deliver marketing campaigns in the Philips Domestic Appliances Category, including the full mix of offline and online activities, as well as trade activation.

The core objectives of the role are to drive consumer demand, lead generation, market positioning, thought-leadership, and overall drive the performance of all marketing communication channels through the optimization of communication, development of creative, innovative and effective marketing strategy.

You are responsible for

  • Following Domestic Appliances vision, strategy and objectives aligned with the South Balkans Marketing Managers/Category Owners;

  • Working with the Philips stakeholders such as Marketing Lead, DA Marketing Manager, CEE Regional Marketing team, TSM team, Digital and Sales team on the fulfilment of the yearly plans and targets;

  • Managing, planning, executing and optimizing the overall category/brand strategy and campaigns to increase brand awareness, consumer engagement and grow profitable revenue;

  • Being the overall campaign manager across all activations while ensuring consistency and integration across all communication touchpoints (both online and offline);

  • Owning and leading full mix of digital and non-digital marketing campaigns, setting clear KPIs and working with creative and media agencies to optimize on a weekly basis;

  • Ensuring all media and campaign KPIs are met;

  • Coordinating with external and internal agencies to create fit for purpose assets to power campaign media plans and drive increased return on investment;

  • Evaluating media strategy and plans, and providing feedback to activation proposals;

  • Managing marketing budget and ensuring high MROI;

  • Providing support and consultancy to trade partners/local retailers on the implementation of COOP activities across all touchpoints (TV, digital, trade);

  • Ensuring marketing campaigns support marketing sales objectives.

To succeed in this role, you should have the following skills and experience

  • University graduate – Marketing related major;

  • Minimum 3 years of related experience as a marketing professional with an international environment;

  • Excellent level of English, both verbal and written;

  • Strong communication skills to manage a vast array of internal & external stakeholders;

  • Project management skills to coordinate multiple activities and teams inputting to the marketing campaigns;

  • Online and offline media management skills to ensure efficient budget spend;

  • Strong analytical skills required for understanding the consumer decision journey and data driven insights (media landscape, consumer profile and behavior, competition, etc.);

  • Ability to understand, interpret & leverage data to optimize content, media, messaging and audiences;

  • Organised – ability to consistently deliver projects on time, with quality and within budget;

  • Marketing fundamentals – experience and knowledge of how to identify & leverage local insights to define & target the right consumers, be able to develop and bring to life superior value propositions, ability to write effective agency briefs including technical requirements and to evaluate performance vs. that brief.

In return, we offer you

A path towards your most rewarding career. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful actions, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at on our career website, where you can read stories from our employee blog at . Once there, you can also learn about our recruitment process at , or find answers to some of the frequently asked questions at .