In this role, you have the opportunity to
The CRM Performance Manager in the Market is responsible to acquire new consumers into our database and ensure that they remain engaged with the Philips brand while increasing consumer life time value. The CRM Performance Manager is responsible to evaluate our opt-in and registration experience and ensure that it is optimal for the NAM market. In addition, the Specialist is responsible for providing local requirements for localization of the master consumer journeys (recruitment, engagement, purchase) to the activation hub, and activation of thereof for the campaign and always-on of all in-hub activities.
The CRM Performance Manager is responsible for the design, deployment, and activation of the local one-off CRM activities.
Consequently, ensures that all campaign activations in-hub activities are briefed with local requirements, translation reviewed, and journeys pushed live. The CRM Performance Manager will plan, set up, pushed live, and report performance for the local one-off CRM activities.
You are responsible for
Growing the consumer database and the consumer lifetime value
Increase engagement of consumers by sending targeted communications with a clear value proposition that makes the Philips brand more prevalent in each person’s life.
Focus on CRM activity (CRM emails) supporting champions campaign for One Consumer, always-on presence, and one-off CRM activities for Personal Health.
Define local requirements for all master consumer journeys and one-off CRM activities.
Ensure go-live of all master consumer journeys and all one-off CRM activities.
Manage the entire campaign roll-out volume load and phasing.
Report on performance and provides recommendation based on established KPIs for one-off CRM activities. Conduct post-campaign analytics to realize recommendations for future CRM campaigns.
Ensure readiness of local journey for the markets to be deployed (localization and adaptation to the requirements of the market), activate them for one-off CRM activities.
Works closely with the IT department to better understand all CRM feeds and data flowing in and out of CRM program management tools.
Responsible for achievement of the local target and KPIs.
Accountable for defining paid media touch-points and KPIs and, if applicable, briefing the Hub or local partners.
You are a part of
The Philips Personal Health organization Center of Excellence and will report to the Director, Consumer Experience and Engagement, North America. This position is located based in Stamford, CT.
To succeed in this role, you should have the following skills and experience
Bachelor’s Degree in Marketing, Information Technology, Public Relations, Business Administration, Economics, Finance
Experience in working with multiple communication channels in consumer interactions.
Possess strong analytical skills coupled with project management and planning skills.
Demonstrated substantial knowledge in CRM segmentation, campaign management, direct marketing, data mining, interactive marketing, database marketing, and email marketing.
Being a highly interactive position, the CRM Performance Specialist must have excellent communication skills that will ensure effective conveyance of information and execution of duties in a cross-functional global setting. The CRM Performance Specialist will also create reports and strategic proposals that will be presented to the senior CRM management and, as such, he must possess excellent written and verbal communication skills that will ensure these reports and presentations are clear, concise, and convincing.
Customer-service orientation, demonstrate an ability to work in a fast-paced environment with ease, be self-motivated and proactive, have an insatiable thirst for knowledge, have critical attention to detail, be able to prioritize and meet deadlines while working on multiple projects, and have creative problem-solving skills.
In return, we offer you
The opportunity to grow your career in a company that values the interaction between technology and people. You can join an innovative company that makes a real difference to people’s lives. You will be surrounded by passionate, insightful colleagues who share your drive to create superior customer experiences. Your work will be challenging and full of opportunities for growth. Variety and challenge will be part of your daily routine. Our benefits are very competitive and designed around your preferences.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
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As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.
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