In this role, you have the opportunity to
Marketing Strategy & Management is responsible for development and implementation of the local Market business strategy to deliver against BMC plans and AOP commitments. Marketing Strategy is the steward of the Philips brands in the market and creates Marketing Jobs To Be Done to grow brand preference. Manages the full P&L and has accountability for all key business decisions (Product, Price, Place, Promote). Manages go-to-market strategy with the Sales team to ensure we win with key customers. Drives demand generation and ensures local relevance of the value propositions. Conducts BMC planning and execution, monitors performance, continually improve and implement any corrective actions.
You are responsible for
Responsible for P&L management and delivery
Builds Marketing Planning (18 months rolling) linked to strategic objectives of the BMC/SPOR plans
Develops local go-to-market strategies (Segmentation, Targeting, Positioning, Portfolio definition, Pricing (Including Coupons - planning, execution & tracking), and Promotion to drive profitable growth
Works with team to leverage consumer/customer insight to develop best in class products/services to create competitive advantage & market share
Defines Product Portfolio Strategy and Management for the local market, including roadmap planning & execution, and product launches/phase-outs
Creates Marketing Jobs to be done and briefs for demand generation programs, ensuring that business performance is being delivered according to KPIs
Forecasts the business 12 months out, in close collaboration with Supply/Operations team
Provide Business Groups (BG's) with local insights about markets, competition and local category trends
Establishes effective working relationships and ability to influence cross-functional stakeholders.
Marketing Performance Optimization and drives continuous improvements applying LEAN.
Ensure major retailers content requirements are being communicated to central digital teams, business groups and local brand teams
Manage Launch Process including, advocating for detailed asset formats, online item setup and maintenance, local content repository (Salsify), creation of enhanced/A+ detail pages and video uploads through content syndication partner (DigiShare) and updates in Web Collage.
To succeed in this role, you should have the following skills and experience
Bachelors required, Masters strongly preferred
7+ years relevant experience
Proven experience unlocking growth via Consumer Insights
Demonstrated proficiency in Digital & Personalized Marketing
Technical Marketing Analytics/Biz Fundamentals (POS, Fcst, Budget,…)
Track Record of delivering strong B2C/B2I Go To Market Strategies
Understanding of Marketing Channel Mix Strategies (digital/in store)
Ability to navigate complex business market/channel structures
Experience influencing and managing key senior stakeholders
Critical Thinking, Problem Solving and Decision Making skills
Self Starter with drive to take initiative and ownership
Entrepreneurial, unwilling to accept status quo, continually improving
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .
It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state and/or local laws. Philips is an equal employment opportunity and affirmative action employer Disability/Veteran.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.