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Job Information

Philips User & Customer Data Analytics Manager in Suzhou, China

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In this role, you have the opportunity to

User / Customer Data (Advanced) Analytics for holistic insights creation from user/customer behavior and profiling data sources, including CRM, connected product use, D2C, third party sources (e.g. E-tailers) for proposition and experience journey development & optimization driving consumer engagement and life time value from our user / customer base. Calculates buying power of customers to gain insights into growth opportunities and applies customer intelligence to help define local market customer segmentation

You are responsible for

  • User / Customer Data (Advanced) Analytics for holistic insights creation from user/customer behavior and profiling data sources, including CRM, connected product use, D2C, third party sources (e.g. E-tailers) for proposition and experience journey development & optimization driving consumer engagement and life time value from our user / customer base. Calculates buying power of customers to gain insights into growth opportunities and applies customer intelligence to help define local market customer segmentation

  • Leverage Philips’ data to scale our ability to optimize marketing across the customer journey to optimize return on investment through analysis, modelling, experiments and pre-post analyses.

  • Develop and implement marketing data management practices

  • Ability to use data for Exploratory, descriptive, Inferential, Prescriptive, and Advanced Analytics - Mandatory

  • Ability to share dashboards, reports, and Analytical insights from data – Mandatory

You are a part of

User & Customer Data Analytics team

To succeed in this role, you should have the following skills and experience

Technical Knowledge and Skills required

  • Econometrics, Market mix modeling, some Operations research and affinity modeling experience is preferable

  • Track record in delivering strong and impactful; competitor and market tracking insights

  • High affinity with applying new IT platforms / dash boarding software tools for reporting and Experience in a consumer focused, complex, matrixed, multinational environment, e.g. consumer goods, online services, e-commerce, or mobile applications

  • Competitor insight generation

  • Strong background into Database design, modeling and architecture – preferred Fluency in web analytics and deep technical understanding of how data are created from first party and third-party web beacons

  • Proficiency with R and/or Python libraries commonly used in data science

Soft Skills Required

  • Good communication and presentation skills

  • Highly driven, energetic, flexible, resourceful & ability to multitask

  • Clarity of thoughts and vision

  • Ability to ideate and bring solutions to the table

  • Adherence to timelines, without sacrificing quality of output

  • Hands on and detail oriented, with a strong ability to co-ordinate across different Geographies and with different stakeholders at Exec and Director levels

  • Straightforward, honest and succinct communicator. Can organize, clarify and communicate complex ideas quickly, succinctly and accurately.

  • Creative. Demonstrated ability to think innovatively—connecting the dots where others cannot when it comes to consumer/ customer and user data to create business building insights

Work Experience

  • Minimum 8-11 years of increasingly responsible experience in high impactful marketing analytics individual contributor roles

  • Can be from e-Commerce companies like Amazon, Flipkart etc.

  • High affinity with AI powered insight tools and engines and application of data science to marketing problems

  • Rich experience in Marketing analytics with a strong understanding of the full range of online marketing channels, how they work, how they can be integrated, and how to evaluate them

Academics

  • Master’s degree in a quantitative discipline, e.g., Math, Statistics, Physics, Operations Research, Economics, Econometrics

  • Strong exposure to Statistics – Predictive Analytics – Mandatory

In return, we offer you

A path towards your most rewarding career. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there,you can also learn about our recruitment process , or find answers to some of the frequently asked questions .

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