In this role, you have the opportunity to
Plan, execute, and measure a range of multi-touch programs for specific audience-based (segment) accounts, including intelligence gathering, demand creation, and sales enablement.
You are responsible for:
Overall Demand Generation
Account Based Marketing
Together with insights and analytics and sales leadership, creating and updating the customer segmentation to identify top tier accounts
Aligning with sales leaders and business marketing and strategy leaders to define shared priorities and areas of opportunity for account based marketing
Teaming up with sales to create and execute account marketing plans that drive market growth for top tier accounts and aligning account marketing and account sales plans
Creating and executing account specific awareness, demand generation and preference plans
Measuring, analyzing, and reporting on MQL, SQL and conversion rates for top tier accounts and marketing ROI
Sharing best practices and leveraging insights from ABM to support overall demand generation activities locally and globally
Providing input and guidance to operations and digital teams on CRM and marketing technology requirements needed to better enable ABM
To succeed in this role, you should have the following skills and experience:
Bachelor's degree or equivalent combination of education and experience; MBA preferred
5+ years B2B marketing experience
3+ years’ experience working within channel marketing or with partners
Excellent written, verbal and presentation skills.
Understanding of campaign management and demand creation processes
Experience working in a CRM (Salesforce.com) and a Lead Management/Automation platform
Demand creation/execution to deliver results
Data and insight gathering and analysis
Market segmentation and prioritization
Development and execution of campaigns
Use of dashboards to track and measure performance
Must be based in Cambridge, MA or within driving distance of the Philips Cambridge office
You are a part of
Our North America marketing team, reporting directly to the Senior Director, Solutions Marketing. Our updated approach is helping us move Philips toward being a solution-based company, and we are in search of passionate team members to join us as we strengthen our way of working and helping solve our customers’ problems. Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. The company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.
Equal Employment and Opportunity Employer/Disabled/Veteran