Philips Senior CRM Specialist in Warszawa, Poland
Develops the digital program strategy to manage user experience throughout the customer decision journey, and ensures integration of relevant digital touchpoints around CRM (social, mailings, personalized display).
As CRM Specialist you will be responsible for:
Coordinate communication strategy development (mailings, creatives for DMP, FB custom audience creatives, website personalization) per segment, CDJ phase.
Deliver offline and online CRM communication (leaflets, stickers)
Monitoring and continues improvement of communication send to consumers
Improvement of communication paths with consumers
CRM UX user experience flows audit and improvement (registrations etc.)
Monitoring campaign results (open rate, CTR, x-sell, up-sell, sales)
Organize A/B testing
We are looking for a specialist with the following profile:
A Bachelor’s degree in Marketing, Digital, IT or related field of study
Minimum 2 years of experience in CRM or digital marketing or CX
Solid knowledge of Marketing Automation, e-mail solutions (Eloqua preferably)
Analytical skills with the ability to demonstrate data interpretation, drawing conclusions and summarizing actionable recommendations
Ability to work cross-functionally and globally
Project management skills
Fluency in Polish
Good knowledge of English
In return, we offer you
A path towards your most rewarding career. Philips is growing its digital capability enterprise-wide. Succeeding in this market-based role in a complex environment will open many doors for your long-term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .